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isPartOf:"Marketing intelligence & planning"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of media economics"
~source:"econis"
~subject:"Television programme"
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Search: subject_exact:"Werbefernsehen"
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Television programme
Fernsehwerbung
51
Television advertising
51
Advertising effects
28
Werbewirkung
28
Consumer behaviour
15
Konsumentenverhalten
15
Advertising
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advertising
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Sport event
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Sportveranstaltung
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television
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Beal, Virginia
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Cauberghe, Verolien
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Einstein, Mara
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Gabszewicz, Jean Jaskold
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Geuens, Maggie
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Hartmann, Wesley R.
1
Klapper, Daniel
1
Laussel, Didier
1
McDowell, Walter
1
Pelsmacker, Patrick de
1
Romaniuk, Jenni
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Sharp, Byron
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Shi, Yang
1
Sonnac, Nathalie
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1
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Marketing intelligence & planning
International journal of advertising : the quarterly review of marketing communications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of media economics
Journal of advertising research
8
Journal of advertising : official publication of the American Academy of Advertising
3
CESifo working papers
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
International journal of sport finance
2
JMM : the international journal on media management
2
Journal of marketing communications
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Psychology & marketing
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism management : research, policies, practice
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Advertising in new formats and media : current research and implications for marketers
1
Arts and the market
1
Bridging the gap between advertising academia and practice
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DUV / Wirtschaftswissenschaft
1
Der Rundfunk als privates und öffentliches Gut : 25 Jahre Institut für Rundfunkökonomie
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Institute of Social and Economic Research
1
Discussion papers / UCL, Département des Sciences Economiques
1
Economic development : journal of the Institute of Economics, Skopje
1
Engaging consumers through branded entertainment and convergent media
1
Fernsehen
1
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Jahrbuch Seniorenmarketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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1
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
3
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
4
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
5
The TV news scheduling game : when the face of the newscaster matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
The journal of media economics
23
(
2010
)
1
,
pp. 17-23
Persistent link: https://www.econbiz.de/10003983662
Saved in:
6
Broadcast network television, 1955 - 2003 : the pursuit of advertising and the decline of diversity
Einstein, Mara
- In:
The journal of media economics
17
(
2004
)
2
,
pp. 145-155
Persistent link: https://www.econbiz.de/10002032366
Saved in:
7
Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter
;
Sutherland, John
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10001513103
Saved in:
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