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isPartOf:"Marketing intelligence & planning"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~subject:"Competitive advantage"
~subject:"Strategic management"
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Competitive advantage
Strategic management
Marketing management
92
Marketingmanagement
92
Marketing
17
Consumer behaviour
15
Konsumentenverhalten
15
KMU
11
SME
11
Brand management
9
Firm performance
9
Internet marketing
9
Markenführung
9
Market research
9
Marktforschung
9
Online-Marketing
9
Strategisches Management
9
Unternehmenserfolg
9
Beziehungsmarketing
8
Marketing strategy
8
Relationship marketing
8
Market segmentation
6
Marktsegmentierung
6
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6
United States
6
Wettbewerbsvorteil
6
Brand image
5
Großbritannien
5
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5
B-to-B-Marketing
4
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4
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4
Ernährungsindustrie
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4
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4
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Vrontis, Demetris
2
Christofi, Michael
1
Darlin Apasrawirote
1
Didonet, Simone
1
Didonet, Simone Regina
1
Díaz-Villavicencio, Guillermo
1
Finoti, Lucas
1
Holbrook, Morris B.
1
Johnson, Michael
1
Kaufmann, Hans Rüdiger
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Kishor, Jugal
1
Kritcha Yawised
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Leonidou, Erasmia
1
Martins, Tomás Sparano
1
Paisarn Muneesawang
1
Palmer, Mark
1
Periyasamy, Girija
1
Rangaswamy, Easwaramoorthy
1
Rossi, Matteo
1
Sarmaniotis, Christos
1
Schmidt, Marcus
1
Shalender, Kumar
1
Sharma, Naman
1
Simmons, Geoffrey
1
Singh, Shamsher
1
Srinivasan, Uma Rani
1
Thrassou, Alkis
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Toaldo, Ana Maria
1
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Marketing intelligence & planning
World review of entrepreneurship, management and sustainable development
Journal of business research : JBR
51
Journal of strategic marketing
39
Industrial marketing management : the international journal for industrial and high-tech firms
35
The journal of business & industrial marketing
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
12
International marketing review
12
SpringerLink / Bücher
11
AMS review : official publication of the Academy of Marketing Science
8
Business horizons
8
Journal of international marketing
7
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
Journal of business strategy
6
Journal of marketing management : MM
6
Journal of retailing and consumer services
6
Amfiteatru economic : an economic and business research periodical
5
European journal of international management : EJIM
5
Gabler Edition Wissenschaft
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing communications
5
Macquarie economics research papers
5
Springer eBook Collection
5
Cogent business & management
4
International journal of business excellence
4
International journal of trade and global markets
4
Journal for global business advancement : JGBA
4
Journal of business-to-business marketing
4
Journal of marketing
4
Lehrbuch
4
Management decision : MD
4
The marketing review
4
Tourism management : research, policies, practice
4
Acta Universitatis Danubius / Oeconomica
3
Asia Pacific journal of management
3
Asia Pacific journal of marketing and logistics
3
Baltic journal of management
3
Competitiveness review : an international business journal incorporating Journal of global competitiveness
3
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ECONIS (ZBW)
13
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1
Fashion clothing : retailers' perspective and business strategies focusing on market segmentation
Rangaswamy, Easwaramoorthy
;
Periyasamy, Girija
; …
- In:
World review of entrepreneurship, management and …
19
(
2023
)
1/2
,
pp. 31-46
Persistent link: https://www.econbiz.de/10013477545
Saved in:
2
Food apps to create competitive advantage and enhance customer satisfaction
Singh, Shamsher
- In:
World review of entrepreneurship, management and …
19
(
2023
)
3/4/5
,
pp. 218-229
Persistent link: https://www.econbiz.de/10014308154
Saved in:
3
Digital marketing modelling : a sustainable competitive advantage for SMEs
Kishor, Jugal
- In:
World review of entrepreneurship, management and …
18
(
2022
)
4
,
pp. 404-428
Persistent link: https://www.econbiz.de/10013350784
Saved in:
4
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
5
Integrating strategic flexibility and marketing system to achieve sustainable competitive advantage : conceptual refinement and framework
Shalender, Kumar
;
Sharma, Naman
- In:
World review of entrepreneurship, management and …
18
(
2022
)
1/2
,
pp. 175-194
Persistent link: https://www.econbiz.de/10012887567
Saved in:
6
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
7
The marketing manager as a jazz musician
Holbrook, Morris B.
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
Saved in:
8
Marketing's contribution from the perspective of marketing executives
Tollin, Karin
;
Schmidt, Marcus
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
Saved in:
9
Agro business in a changing competitive environment : Campania firms' strategic, marketing and financial choices
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
Saved in:
10
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
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