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isPartOf:"Marketing intelligence & planning"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
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Marketing management
92
Marketingmanagement
92
Marketing
17
Consumer behaviour
15
Konsumentenverhalten
15
KMU
11
SME
11
Brand management
9
Firm performance
9
Internet marketing
9
Markenführung
9
Market research
9
Marktforschung
9
Online-Marketing
9
Strategic management
9
Strategisches Management
9
Unternehmenserfolg
9
Beziehungsmarketing
8
Marketing strategy
8
Relationship marketing
8
Competitive advantage
6
Market segmentation
6
Marktsegmentierung
6
USA
6
United States
6
Wettbewerbsvorteil
6
Brand image
5
Großbritannien
5
Innovation
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Markenimage
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United Kingdom
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B-to-B-Marketing
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Business-to-business marketing
4
Einzelhandel
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Ernährungsindustrie
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4
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4
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91
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91
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5
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5
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3
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92
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Vrontis, Demetris
4
Simkin, Lyndon
3
Ardley, Barry
2
Caemmerer, Barbara
2
Fearne, Andrew P.
2
Grace, Debra
2
Harker, Michael
2
Hyder, Akmal S.
2
Kaufmann, Hans Rüdiger
2
Kumar, Prashant
2
Simmons, Geoffrey
2
Thrassou, Alkis
2
Abosag, Ibrahim
1
Adam, Stewart
1
Agbemabiese, George Cudjoe
1
Agnihotri, Raj
1
Ahmadi, Zahra
1
Ahmed, Khursheed
1
Anning-Dorson, Thomas
1
Armstrong, Gillian
1
Asaad, Yousra
1
Bal, Anjali
1
Balboni, Bernardo
1
Balmer, John M. T.
1
Bang, Nguyen
1
Brem, Alexander
1
Brennan, Ross
1
Brooks, Neil
1
Brouthers, Lance Eliot
1
Bu, Yi
1
Cacciolatti, Luca A.
1
Casais, Beatriz
1
Casidy, Riza
1
Centeno, Edgar
1
Chang, Kirk
1
Chikweche, Tendai
1
Christofi, Michael
1
Cohen, Geraldine
1
Crick, Dave
1
Crick, James M.
1
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Marketing intelligence & planning
World review of entrepreneurship, management and sustainable development
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
175
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
118
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Springer eBook Collection / Business and Economics
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
92
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1
Fashion clothing : retailers' perspective and business strategies focusing on market segmentation
Rangaswamy, Easwaramoorthy
;
Periyasamy, Girija
; …
- In:
World review of entrepreneurship, management and …
19
(
2023
)
1/2
,
pp. 31-46
Persistent link: https://www.econbiz.de/10013477545
Saved in:
2
Food apps to create competitive advantage and enhance customer satisfaction
Singh, Shamsher
- In:
World review of entrepreneurship, management and …
19
(
2023
)
3/4/5
,
pp. 218-229
Persistent link: https://www.econbiz.de/10014308154
Saved in:
3
Digital marketing modelling : a sustainable competitive advantage for SMEs
Kishor, Jugal
- In:
World review of entrepreneurship, management and …
18
(
2022
)
4
,
pp. 404-428
Persistent link: https://www.econbiz.de/10013350784
Saved in:
4
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
5
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
6
Mega versus local event sponsorships
Koo, Jakeun
;
Fink, Janet
;
Lee, Younghan
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 671-689
Persistent link: https://www.econbiz.de/10013393515
Saved in:
7
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Saved in:
8
Impact of political marketing strategies on the BOP voters in India
Mukherjee, Srabanti
;
Srivastava, Abhinav
;
Datta, Biplab
; …
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 994-1009
Persistent link: https://www.econbiz.de/10013393625
Saved in:
9
Integrating strategic flexibility and marketing system to achieve sustainable competitive advantage : conceptual refinement and framework
Shalender, Kumar
;
Sharma, Naman
- In:
World review of entrepreneurship, management and …
18
(
2022
)
1/2
,
pp. 175-194
Persistent link: https://www.econbiz.de/10012887567
Saved in:
10
"Portugal, the best destination" : the case study of a CSR communication that changed mentalities and increased business performance
Casais, Beatriz
;
Sousa, Bruno
- In:
World review of entrepreneurship, management and …
15
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012027564
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