//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
~subject:"Internet marketing"
~subject:"Theory of preferences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherforschung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Theory of preferences
Consumer behaviour
440
Konsumentenverhalten
440
Brand management
71
Markenführung
71
Brand image
63
Markenimage
63
Brand
50
Markenartikel
50
Advertising effects
43
Werbewirkung
43
Emotion
38
Theorie
37
Theory
37
Beziehungsmarketing
36
Relationship marketing
36
Experiment
35
Cognition
28
Kognition
28
Viral marketing
25
Virales Marketing
25
Personality psychology
24
Persönlichkeitspsychologie
24
Präferenztheorie
23
Decision
22
Entscheidung
22
Perception
22
Wahrnehmung
22
Advertising
21
Preismanagement
21
Pricing strategy
21
Werbung
21
Online-Marketing
20
Social Web
20
Social web
20
Private consumption
19
Privater Konsum
19
Customer satisfaction
18
Kundenzufriedenheit
18
more ...
less ...
Online availability
All
Undetermined
20
Free
6
Type of publication
All
Article
42
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Collection of articles of several authors
1
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
43
Author
All
Yoon, Song-oh
2
Anesbury, Zac
1
Bonatti, Alessandro
1
Botti, Simona
1
Bradlow, Eric T.
1
Brandes, Leif
1
Broniarczyk, Susan
1
Bruwer, Johan
1
Cadario, Romain
1
Carroll, Ryall
1
Chang, Sheng-Mao
1
Chiang, Tsun-Feng
1
Chintagunta, Pradeep K.
1
Chuang, Shih-Chieh
1
Chung, Jaeyeon
1
Critcher, Clayton R.
1
Darley, William K.
1
Davies, Callum
1
DeSarbo, Wayne
1
Dekimpe, Marnik G.
1
Ding, Yu
1
Doorn, Jenny van
1
Dover, Yaniv
1
Driesener, Carl
1
Drolet, Aimee Leigh
1
Epstein, Leonardo D.
1
Feit, Elea McDonnell
1
Geyskens, Inge
1
Ghose, Anindya
1
Ghosh Chowdhury, Tilottama
1
Gielens, Katrijn
1
Goldfarb, Avi
1
Goldstein, Daniel G.
1
Goodstein, Ronald Charles
1
Han, Jung Ah
1
Hastie, Reid
1
Hill, Ronald Paul
1
Hoekstra, Janita Cornelia
1
Huang, Yanliu
1
Hydock, Chris
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of consumer research : JCR ; an interdisciplinary journal
Journal of business research : JBR
204
Journal of retailing and consumer services
154
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing research : JMR
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
International journal of hospitality management
55
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
Management science : journal of the Institute for Operations Research and the Management Sciences
50
International journal of electronic marketing and retailing : IJEMR
47
The journal of product & brand management
47
Cogent business & management
41
Electronic commerce research
37
International journal of consumer studies
32
Journal of promotion management : JPM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing
31
The journal of brand management : an international journal
31
Information systems research : ISR
30
Journal of advertising research
29
Journal of management information systems : JMIS
29
Asia Pacific journal of marketing and logistics
28
International journal of contemporary hospitality management
28
International journal of technology marketing : IJTMkt
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Psychology & marketing
28
Technological forecasting & social change : an international journal
28
Tourism management : research, policies, practice
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of electronic commerce research : JECR
27
Journal of marketing research
26
Journal of retailing
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
more ...
less ...
Source
All
ECONIS (ZBW)
43
Showing
1
-
10
of
43
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Not just about price : how benefit focus determines consumers' retailer pricing strategy preference
Hydock, Chris
;
Wathieu, Luc
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
3
,
pp. 447-467
Persistent link: https://www.econbiz.de/10014391404
Saved in:
2
Rejections are more contagious than choices : how another's decisions shape our own
Nan, Lana Xianglan
;
Park, Sang Kyu
;
Yang, Yang
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
2
,
pp. 363-381
Persistent link: https://www.econbiz.de/10014314533
Saved in:
3
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
4
Mapping consumers' context-dependent consumption preferences : a multidimensional unfolding approach
Park, Junghyun
;
Kim, Minki
;
Chintagunta, Pradeep K.
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
2
,
pp. 202-228
Persistent link: https://www.econbiz.de/10013349005
Saved in:
5
When connection turns to anger : how consumer-brand relationship and crisis type moderate language on social media
Mosley, Buffy
;
Schweidel, David A.
;
Zhang, Kunpeng
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 907-922
Persistent link: https://www.econbiz.de/10014526239
Saved in:
6
Do versus don't : the impact of framing on goal-level setting
Tuk, Mirjam Alexandra
;
Prokopec, Sonja
;
Van den Bergh, Bram
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
6
,
pp. 1003-1024
Persistent link: https://www.econbiz.de/10012504030
Saved in:
7
Online advertising suppresses visual competition during planned purchases
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
3
,
pp. 374-393
Persistent link: https://www.econbiz.de/10012654909
Saved in:
8
I really know you : how influencers can increase audience engagement by referencing their close social ties : editor's choice
Chung, Jaeyeon
;
Ding, Yu
;
Kalra, Ajay
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
4
,
pp. 683-703
Persistent link: https://www.econbiz.de/10014444182
Saved in:
9
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
10
Bundle selection and variety seeking : the importance of combinatorics
O'Donnell, Michael
;
Critcher, Clayton R.
;
Nelson, Leif D.
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 861-881
Persistent link: https://www.econbiz.de/10013542041
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->