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isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Breugelmans, Els"
~person:"Dai, Xianchi"
~person:"Guha, Abhijit"
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Consumer behaviour
6
Konsumentenverhalten
6
Bewertung
2
Beziehungsmarketing
2
Brand image
2
Evaluation
2
Markenimage
2
Private consumption
2
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Age congruency
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Breugelmans, Els
Dai, Xianchi
Guha, Abhijit
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
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Schmitt, Bernd
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Tam, Leona
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Yoon, Carolyn
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Yoon, Song-oh
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Aspara, Jaakko
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Eisend, Martin
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Ghosh Chowdhury, Tilottama
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Marketing letters : a journal of research in marketing
Journal of retailing
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
ERIM report series research in management
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of management information systems : JMIS
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Journal of marketing research : JMR
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Journal of retailing and consumer services
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KUL Working Paper
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MO
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MSI reports : working paper series
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Netspar Discussion Paper
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Research memorandum / METEOR, Universiteit Maastricht, Faculty of Economics and Business Administration
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ECONIS (ZBW)
6
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1
The memory-search frame effect : impacts on consumers' retrieval and evaluation of consumption experiences
Si, Kao
;
Dai, Xianchi
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10013184245
Saved in:
2
Commentary: the role of age in consumer's retrieval and evaluation of consumption experiences
Davis, Cassandra Denise
;
Drolet, Aimee
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 27-30
Persistent link: https://www.econbiz.de/10013184264
Saved in:
3
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
Saved in:
4
How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
Saved in:
5
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
6
Consumers’ evaluation of allocation policies for scarce health care services : vested interest activation trumps spatial and temporal distance
Benning, Tim M.
;
Breugelmans, Els
;
Dellaert, Benedict G. C.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 531-543
Persistent link: https://www.econbiz.de/10009579994
Saved in:
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