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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Beziehungsmarketing"
~subject:"Entscheidungstheorie"
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Beziehungsmarketing
Entscheidungstheorie
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Relationship marketing
27
Emotion
23
Theorie
22
Theory
22
Experiment
20
Advertising
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Market research
16
Marktforschung
16
Internet marketing
15
Online-Marketing
15
Perception
15
Wahrnehmung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Präferenztheorie
14
Theory of preferences
14
Personality psychology
13
Persönlichkeitspsychologie
13
Preismanagement
13
Pricing strategy
13
Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
Willingness to pay
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29
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29
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Chen, Qimei
2
Doorn, Jenny van
2
Aali, Abdulrahman Yousef al-
1
Ahuvia, Aaron
1
Bagozzi, Richard P.
1
Bartels, Daniel M.
1
Batra, Rajeev
1
Becker, Jan U.
1
Bellis, Emanuel de
1
Biswas, Abhijit
1
Blut, Markus
1
Bosukonda, Narendra
1
Botti, Simona
1
Breugelmans, Els
1
Broniarczyk, Susan
1
Bügel, Marnix S.
1
Casteran, Gauthier
1
Chrysochou, Polymeros
1
Coenen, Christian
1
Connan Guesquière, Chantal
1
Das, Neel
1
Dawar, Niraj
1
Eisend, Martin
1
Evanschitzky, Heiner
1
Fang, Shu
1
Flores, Constanza
1
Frennea, Carly
1
Giudicati, Gianna
1
Giuliano, Paola
1
Guha, Abhijit
1
Han, Kyuhong
1
He, Yi
1
Heinrichs, John H.
1
Hermann, Erik
1
Herrmann, Andreas
1
Hildebrand, Christian
1
Hill, Ronald Paul
1
Hoekstra, Janita Cornelia
1
Huang, Yanliu
1
Häubl, Gerald
1
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
460
Journal of business research : JBR
364
International journal of hospitality management
165
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
83
Psychology & marketing
80
Journal of the Academy of Marketing Science
76
Cogent business & management
74
Journal of hospitality marketing & management
73
Journal of travel and tourism marketing
69
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
68
Journal of strategic marketing
65
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of service management
55
The international review of retail, distribution and consumer research
55
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
54
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
Services marketing quarterly
49
International journal of retail & distribution management
48
Tourism management : research, policies, practice
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
42
Service business
40
International journal of electronic marketing and retailing : IJEMR
39
SpringerLink / Bücher
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Management science : journal of the Institute for Operations Research and the Management Sciences
33
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ECONIS (ZBW)
29
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
5
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
6
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
7
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
8
Are rival team fans a curse for home team sponsors? : the moderating effects of fit, oppositional loyalty, and league sponsoring
Olson, Erik L.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10011820361
Saved in:
9
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
Saved in:
10
The impact of corporate social responsibility on customer attitudes and retention : the moderating role of brand success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
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