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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
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Search: subject_exact:"Werbetest"
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Advertising effects
369
Werbewirkung
369
Consumer behaviour
219
Konsumentenverhalten
219
Advertising
216
Werbung
214
Internet marketing
134
Online-Marketing
134
Brand management
55
Markenführung
55
advertising
52
Brand image
50
Markenimage
50
USA
37
United States
37
Social Web
28
Social web
28
Emotion
27
Brand
25
Experiment
25
Markenartikel
25
Marketing management
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Marketingmanagement
24
Fernsehwerbung
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Television advertising
23
Search engine
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Suchmaschine
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Print advertising
20
Printwerbung
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Viral marketing
19
Virales Marketing
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Celebrity endorsement
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Celebrity-Werbung
17
online advertising
17
Game theory
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Spieltheorie
16
advertising effectiveness
16
Perception
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Target group
15
Wahrnehmung
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Article
366
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369
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369
Collection of articles of several authors
3
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3
Case study
1
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English
369
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Tucker, Catherine
9
Torres, Ivonne M.
8
Bellman, Steven
5
Muehling, Darrel D.
5
Sayedi, Amin
5
Varan, Duane
5
Goldfarb, Avi
4
Neijens, Peter C.
4
Pelsmacker, Patrick de
4
Schweidel, David A.
4
Um, Nam-Hyun
4
Wilbur, Kenneth C.
4
Zúñiga, Miguel Ángel
4
Anand, Sandip
3
Bakir, Aysen
3
Dodoo, Naa Amponsah
3
Fazli-Salehi, Reza
3
Fossen, Beth L.
3
Fullerton, Jami A.
3
Haley, Eric
3
Jerath, Kinshuk
3
Kendrick, Alice
3
Kim, Dong Hoo
3
Kim, Soojung
3
Madadi, Rozbeh
3
Meurs, Frank van
3
Phua, Joe
3
Raja, Md Washim
3
Robinson, Jennifer A.
3
Rutz, Oliver J.
3
Sar, Sela
3
Xue, Fei
3
Yoon, Hye Jin
3
Zhu, Yi
3
Aalberts, Robert J.
2
Allan, David
2
Anghelcev, George
2
Bailey, Ainsworth Anthony
2
Bee, Colleen
2
Beentjes, Johannes W.
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of current issues and research in advertising : JCIRA
Journal of international consumer marketing
Journal of marketing communications
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
200
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
369
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1
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10
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369
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
3
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
4
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
6
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
7
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
8
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
9
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
10
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
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