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isPartOf:"Modelling value ; Vol. 1"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Marketing theory"
~isPartOf:"Wertschöpfungsnetzwerke : Festschrift für Bernd Kaluza"
~subject:"Business network"
~subject:"Consumer behaviour"
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Business network
Consumer behaviour
Betriebliche Wertschöpfung
67
Value creation
67
Unternehmensnetzwerk
21
Service-Dominant Logic
20
Service-dominant logic
20
Customer integration
19
Kundenintegration
19
Lieferantenmanagement
18
Supplier relationship management
18
Beziehungsmarketing
17
Relationship marketing
17
Customer value
16
Kundenwert
16
Marketing theory
14
Marketingtheorie
14
value co-creation
13
service-dominant logic
12
B-to-B-Marketing
10
Business-to-business marketing
10
Theorie
10
Theory
10
Lieferkette
9
Supply chain
9
Inter-firm cooperation
6
Unternehmenskooperation
6
value creation
6
Dienstleistungsmarketing
5
Konsumentenverhalten
5
Services marketing
5
business marketing
5
resource integration
5
Brand management
4
Markenführung
4
Social Web
4
Social web
4
industrial marketing
4
Co-creation
3
Deutschland
3
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Corsaro, Daniela
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Chen, Ching-Hui
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Cova, Bernard
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Davidson, Anthony
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Echeverri, Per
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Elschen, Rainer
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Fang, Shih Chieh
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Fiocca, Renato
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Fischer, Joachim
1
Frow, Pennie
1
Gambetti, Rossella C.
1
Graffigna, Guendalina
1
Grudinschi, Daniela
1
Hallikas, Jukka
1
Hammervoll, Trond
1
Henneberg, Stephan
1
Hilton, Toni
1
Ilkkonen, Rami
1
Isermann, Heinz
1
Kaljunen, Leena
1
Kern, Eva-Maria
1
Kersten, Wolfgang
1
Kirchberger, Markus
1
Lee, Heesang
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Liebhart, Ursula
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Maggioni, Isabella
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Makkonen, Hannu
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Marcos Cuevas, Javier
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Pace, Stefano
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Park, Changhyun
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Payne, Adrian
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Modelling value ; Vol. 1
Journal of business-to-business marketing
Marketing theory
Wertschöpfungsnetzwerke : Festschrift für Bernd Kaluza
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of business research : JBR
40
Journal of retailing and consumer services
20
Agri-food commodity chains and globalising networks
17
SpringerLink / Bücher
14
Technological forecasting & social change : an international journal
13
Journal of strategic marketing
12
Journal of service management
11
Geschäftsmodelle für Wertschöpfungsnetzwerke : Wilfried Krüger zum 60. Geburtstag
9
The journal of services marketing
8
The service industries journal
8
Cogent business & management
7
International journal of hospitality management
7
Journal of economic geography
7
Competition & change : the journal of global business and political economy
6
Review of international political economy : RIPE
6
Springer eBook Collection
6
The journal of business & industrial marketing
6
Cambridge journal of regions, economy and society
5
ERIA discussion paper series
5
Economic geography
5
Information systems and e-business management : ISeB
5
International journal of quality and service sciences
5
International journal of value chain management : IJVCM
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of service theory and practice : JSTP
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Tourism management : research, policies, practice
5
Wertschöpfungsnetzwerke : Konzepte für das Netzwerkmanagement und Potenziale aktueller Informationstechnologien
5
Business strategy and the environment
4
IDE discussion papers
4
Integrated Supply Management : Einkauf und Beschaffung: Effizienz steigern, Kosten senken
4
International journal of integrated supply management : IJISM
4
International journal of management and economics
4
International journal of physical distribution & logistics management : IJPD & LM
4
International journal of production economics
4
International journal of production research
4
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ECONIS (ZBW)
26
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1
Professional reflexivity in customer involvement : tensions and ambiguities in between identities
Echeverri, Per
- In:
Marketing theory
22
(
2022
)
4
,
pp. 477-500
Persistent link: https://www.econbiz.de/10013435566
Saved in:
2
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
3
Implementing a value co-creation network : some lessons from Taiwan's steel industry
Fang, Shih Chieh
;
Chen, Ching-Hui
;
Yang, Chen-Wei
- In:
Journal of business-to-business marketing
28
(
2021
)
1
,
pp. 67-79
Persistent link: https://www.econbiz.de/10012584490
Saved in:
4
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
5
The individual aspect of interorganizational cooperation : favor-based cooperation
Nguyen, Adam
- In:
Journal of business-to-business marketing
27
(
2020
)
3
,
pp. 221-245
Persistent link: https://www.econbiz.de/10012289879
Saved in:
6
Value proposition as a framework for value cocreation in crowdfunding ecosystems
Quero, María José
;
Ventura, Rafael
- In:
Marketing theory
19
(
2019
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10012001464
Saved in:
7
Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction
Makkonen, Hannu
;
Ilkkonen, Rami
- In:
Marketing theory
17
(
2017
)
4
,
pp. 517-535
Persistent link: https://www.econbiz.de/10011825051
Saved in:
8
Vale co-destruction in interfirm relationships : the impact of actor engagement styles
Prior, Daniel D.
;
Marcos Cuevas, Javier
- In:
Marketing theory
16
(
2016
)
4
,
pp. 533-552
Persistent link: https://www.econbiz.de/10011645965
Saved in:
9
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
10
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
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