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isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~subject:"Online retailing"
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Search: subject_exact:"Einkaufsverhalten"
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Online retailing
Consumer behaviour
583
Konsumentenverhalten
583
Fashion
134
Mode
134
Brand image
90
Brand management
90
Markenführung
90
Markenimage
90
Clothing
89
Bekleidung
88
Beziehungsmarketing
73
Relationship marketing
73
USA
72
United States
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Bekleidungsindustrie
64
Clothing industry
64
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Online-Handel
51
Luxury goods
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Luxusgüter
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Internet marketing
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Online-Marketing
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Textile distribution
42
Textilhandel
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Einzelhandel
35
Retail trade
35
Marketing management
34
Marketingmanagement
34
E-commerce
33
Electronic Commerce
33
Frauen
32
Women
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Advertising effects
29
Werbewirkung
29
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26
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Johnson, Kim K. P.
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Lennon, Sharron J.
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Neue betriebswirtschaftliche Forschung : Nbf
Journal of fashion marketing and management
Journal of marketing
Journal of retailing and consumer services
335
Journal of business research : JBR
168
Journal of internet commerce
87
International journal of electronic marketing and retailing : IJEMR
84
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Electronic commerce research
73
Information systems research : ISR
56
International journal of retail & distribution management
55
The international review of retail, distribution and consumer research
52
Cogent business & management
51
International journal of internet marketing and advertising : IJIMA
51
Journal of electronic commerce research : JECR
46
Journal of retailing
46
International journal of consumer studies
45
International journal of retail and distribution management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Asia Pacific journal of marketing and logistics
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
International journal of hospitality management
42
International journal of electronic commerce : IJEC
40
International journal of business information systems : IJBIS
36
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Psychology & marketing
36
Journal of management information systems : JMIS
34
Electronic commerce research and applications
26
Journal of international consumer marketing
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of the Academy of Marketing Science
24
Technological forecasting & social change : an international journal
24
International journal of electronic business : IJEB
22
Tourism management : research, policies, practice
22
Journal of consumer behaviour
20
Information systems and e-business management : ISeB
19
International journal of contemporary hospitality management
19
Journal of global marketing
19
The journal of services marketing
19
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ECONIS (ZBW)
51
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1
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
2
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
3
Increasing digital dissemination and online apparel shopping behaviour of Generation Y
Agrawal, Durgesh Kumar
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014495500
Saved in:
4
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
5
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
6
How augmented reality can improve e-commerce website quality through interactivity and vividness : the moderating role of need for touch
Kim, Seeun
;
Park, Hyejune
;
Kader, Mohammad Shahidul
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 760-783
Persistent link: https://www.econbiz.de/10014430513
Saved in:
7
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
8
The effectiveness of membership-based free shipping : an empirical investigation of consumers' purchase behaviors and revenue contribution
Guo, Fangfei
;
Liu, Yan
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 869-888
Persistent link: https://www.econbiz.de/10014432720
Saved in:
9
Consumer's transition to online clothing buying during the COVID-19 pandemic : exploration through protection motivation theory and consumer well-being
Milakovic, Ivana Kursan
;
Miocevic, Dario
- In:
Journal of fashion marketing and management
27
(
2023
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013555072
Saved in:
10
Futurizing luxury : an activity-centric model of phygital luxury experiences
Lawry, Charles Aaron
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 397-417
Persistent link: https://www.econbiz.de/10014288966
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