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isPartOf:"Psychology & marketing"
~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Search: subject_exact:"Brand strategy"
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Brand management
168
Markenführung
168
Consumer behaviour
139
Konsumentenverhalten
139
Brand image
107
Markenimage
107
Brand
76
Markenartikel
76
Advertising effects
54
Werbewirkung
54
Internet marketing
35
Online-Marketing
35
Advertising
34
Beziehungsmarketing
34
Relationship marketing
34
Social Web
34
Social web
34
Werbung
33
Marketing management
20
Marketingmanagement
20
Luxury goods
14
Luxusgüter
14
Personality psychology
14
Persönlichkeitspsychologie
14
Emotion
11
Brand loyalty
9
Celebrity endorsement
9
Celebrity-Werbung
9
Customer satisfaction
9
Kundenzufriedenheit
9
Branding
8
Corporate reputation
8
Firmenimage
8
Markentreue
8
Product Placement
8
Product placement
8
social media
8
Brand equity
7
Public relations
7
Viral marketing
7
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Article
167
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168
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168
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English
168
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Ko, Eunju
4
Matthes, Jörg
3
Naderer, Brigitte
3
Roper, Stuart
3
Bauer, Brittney C.
2
Bruhn, Manfred
2
DelVecchio, Devon
2
Dens, Nathalie
2
Dimitriu, Radu
2
Ding, Ying
2
Grohmann, Bianca
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Hultman, Magnus
2
Keller, Kevin Lane
2
Kuanr, Abhisek
2
Lee, Wai Jin
2
Lou, Chen
2
O'Cass, Aron
2
Oghazi, Pejvak
2
Pradhan, Debasis
2
Round, Griff
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Sung, Yongjun
2
Taylor, Charles Raymond
2
Veirman, Marijke de
2
Warlop, Luk
2
Xie, Quan
2
Aboulnasr, Khaled
1
Ahn, Jungyong
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Albrecht, Carmen-Maria
1
Alharbi, Khalid
1
Allen, Douglas E.
1
Amar, Moty
1
An, Donghwy
1
Ang, Lawrence
1
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1
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Psychology & marketing
European journal of marketing : EJM
International journal of advertising : the review of marketing communications
Journal of business research : JBR
470
The journal of brand management : an international journal
274
SpringerLink / Bücher
256
Journal of retailing and consumer services
244
The journal of product & brand management
234
International journal of hospitality management
80
Journal of marketing communications
77
Asia Pacific journal of marketing and logistics
74
Springer eBook Collection
73
Industrial marketing management : the international journal for industrial and high-tech firms
72
Journal of promotion management : innovations in planning and applied research
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Marketing intelligence & planning
63
Journal of strategic marketing
61
Innovatives Markenmanagement
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
Journal of international consumer marketing
49
International journal of internet marketing and advertising : IJIMA
46
International marketing review
45
Tourism management : research, policies, practice
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
Research
43
European journal of marketing
42
Journal of fashion marketing and management
42
Journal of marketing
41
Marketing letters : a journal of research in marketing
41
Springer eBook Collection / Business and Economics
41
International journal of contemporary hospitality management
39
Journal of the Academy of Marketing Science
39
Journal of Islamic marketing
38
Journal of travel and tourism marketing
37
International journal of consumer studies
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of global marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of advertising research
31
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ECONIS (ZBW)
168
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168
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date (oldest first)
1
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
2
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
3
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
4
How brand gender affects consumer preference for sweet food : the role of the association between gender and taste
Ding, Ying
;
Liu, Yanzheng
;
Xu, Sunxu
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1242-1253
Persistent link: https://www.econbiz.de/10014531210
Saved in:
5
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
6
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
7
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
8
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
Saved in:
9
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
10
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
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