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isPartOf:"Psychology & marketing"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Brand image"
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Search: subject_exact:"Brand strategy"
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Brand image
Brand management
121
Markenführung
121
Consumer behaviour
104
Konsumentenverhalten
104
Markenimage
75
Advertising effects
52
Werbewirkung
52
Brand
51
Markenartikel
51
Advertising
33
Werbung
33
Internet marketing
31
Online-Marketing
31
Social Web
28
Social web
28
Beziehungsmarketing
23
Relationship marketing
23
Luxury goods
14
Luxusgüter
14
Personality psychology
11
Persönlichkeitspsychologie
11
Marketing management
9
Marketingmanagement
9
Celebrity endorsement
8
Celebrity-Werbung
8
social media
8
Emotion
7
Product Placement
7
Product placement
7
brand attitude
7
brand loyalty
7
branding
7
Brand loyalty
6
Customer satisfaction
6
Kundenzufriedenheit
6
Markentreue
6
Psychology of advertising
6
Werbepsychologie
6
advertising
6
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75
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Bauer, Brittney C.
2
DelVecchio, Devon
2
Kuanr, Abhisek
2
Matthes, Jörg
2
Naderer, Brigitte
2
Pradhan, Debasis
2
Sung, Yongjun
2
Ahn, Jungyong
1
Albrecht, Carmen-Maria
1
Alharbi, Khalid
1
Ang, Lawrence
1
Ansell, Jonathan
1
Arli, Denni
1
Arnold, Mark J.
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Augusto, Mário Gomes
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Bang, Hye Jin
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
Baugh, Lee A.
1
Bhattacharjee, Debashree Roy
1
Bintinger, Simone
1
Bock, Dora
1
Bodur, H. Onur
1
Boerman, Sophie C.
1
Boeuf, Benjamin
1
Boisvert, Jean
1
Boutsouki, Christina
1
Breves, Priska
1
Britt, Brian C.
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Bruhn, Manfred
1
Cheng, Li-Keng
1
Choi, Dongwon
1
Choi, Sung Tae
1
Choi, Sungchul
1
Chu, Shu-Chuan (Kelly)
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Psychology & marketing
International journal of advertising : the review of marketing communications
Journal of business research : JBR
298
The journal of product & brand management
179
The journal of brand management : an international journal
175
Journal of retailing and consumer services
138
Asia Pacific journal of marketing and logistics
57
Journal of marketing communications
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
International journal of hospitality management
45
Marketing intelligence & planning
44
Journal of promotion management : innovations in planning and applied research
42
Journal of strategic marketing
42
SpringerLink / Bücher
41
Journal of international consumer marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
European journal of marketing : EJM
34
International marketing review
33
International journal of internet marketing and advertising : IJIMA
31
Tourism management : research, policies, practice
31
European journal of marketing
30
International journal of consumer studies
30
Journal of Islamic marketing
30
Marketing letters : a journal of research in marketing
30
Journal of marketing
28
Journal of the Academy of Marketing Science
27
Journal of global marketing
26
Journal of travel and tourism marketing
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of marketing for higher education
23
Global business review
22
International journal of market research
22
Journal of fashion marketing and management
22
Journal of hospitality marketing & management
21
International journal of contemporary hospitality management
20
Journal of marketing management : MM
19
Journal of promotion management : JPM
19
The journal of asset management
19
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ECONIS (ZBW)
75
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1
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
2
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
3
How brand gender affects consumer preference for sweet food : the role of the association between gender and taste
Ding, Ying
;
Liu, Yanzheng
;
Xu, Sunxu
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1242-1253
Persistent link: https://www.econbiz.de/10014531210
Saved in:
4
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
5
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
6
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
Saved in:
7
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
8
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
9
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
10
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
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