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isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
~subject:"Experiment"
~subject:"Kundenbindung"
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Advertising effects
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Psychology & marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
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3
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Personality, design and marketing : matching design to customer personal preferences
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Tydskrif vir studies in ekonomie en ekonometrie : SEE
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Reversing the similarity effect in stock-outs : a new look at a renowned phenomenon in consumers’ brand switching behavior
Müller, Holger
;
Diels, Jana Luisa
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10011433828
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2
The influence of regulatory focus on the effect of product cues
Song, Doori
;
Morton, Cynthia R.
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 917-933
Persistent link: https://www.econbiz.de/10011602974
Saved in:
3
Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael
;
Orth, Ulrich R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
Saved in:
4
What to get and what to give up : how different decision tasks and product types affect the persuasiveness of promotion- versus prevention-focused messages
Ghosh Chowdhury, Tilottama
;
Micu, Camelia
;
Ratneshwar, …
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 920-933
Persistent link: https://www.econbiz.de/10011340191
Saved in:
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