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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Journal of marketing management : MM"
~subject:"Advertising effects"
~subject:"Brands"
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Advertising effects
Brands
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Aulōnitēs, Geōrgios I.
1
Banister, Emma N.
1
Berndt, Adele
1
Beurer, Karolin
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Chen, Steven
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Qualitative market research : an international journal
Journal of marketing management : MM
Journal of business research : JBR
47
Journal of marketing communications
37
The journal of product & brand management
33
International journal of advertising : the quarterly review of marketing communications
30
International journal of advertising : the review of marketing communications
26
Psychology & marketing
21
Journal of advertising research
19
The journal of brand management : an international journal
19
European journal of marketing : EJM
18
Journal of promotion management : JPM
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of promotion management : innovations in planning and applied research
16
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing letters : a journal of research in marketing
15
The journal of consumer marketing
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Asia Pacific journal of marketing and logistics
11
Marketing intelligence & planning
11
Marketing : ZFP ; journal of research and management
10
International journal of hospitality management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
Journal of the Academy of Marketing Science
8
SpringerLink / Bücher
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Tourism management : research, policies, practice
7
European journal of marketing
6
International journal of contemporary hospitality management
6
International journal of sports marketing & sponsorship
6
Journal of current issues and research in advertising : JCIRA
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international consumer marketing
5
Journal of marketing
5
Journal of marketing research : JMR
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
AMS review : official publication of the Academy of Marketing Science
4
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ECONIS (ZBW)
11
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1
Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.
;
Aulōnitēs, Geōrgios I.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 370-394
Persistent link: https://www.econbiz.de/10011883392
Saved in:
2
Brand avoidance among Generation Y consumers
Knittel, Zana
;
Beurer, Karolin
;
Berndt, Adele
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011535860
Saved in:
3
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
4
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
5
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
6
A cultural exploration of consumers' interactions and relationships with celebrities
Banister, Emma N.
;
Cocker, Hayley L.
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 1-29
Persistent link: https://www.econbiz.de/10010338666
Saved in:
7
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
8
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
9
Discordant retail brand ideology in the Huase of Barbie
McGrath, Mary Ann
;
Sherry, John F.
;
Diamond, Nina
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 12-37
Persistent link: https://www.econbiz.de/10010204011
Saved in:
10
Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying
;
Hackley, Christopher E.
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
Saved in:
1
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