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isPartOf:"Qualitative market research : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Brands"
~subject:"Corporate reputation"
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Beziehungsmarketing
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42
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31
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31
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Bang, Nguyen
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Foroudi, Pantea
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Melewar, T. C.
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Qualitative market research : an international journal
Journal of business research : JBR
125
The journal of product & brand management
90
Journal of retailing and consumer services
80
The journal of brand management : an international journal
77
International journal of hospitality management
36
Asia Pacific journal of marketing and logistics
34
Journal of travel and tourism marketing
30
Cogent business & management
27
Industrial marketing management : the international journal for industrial and high-tech firms
26
Psychology & marketing
26
European journal of marketing : EJM
24
Marketing intelligence & planning
24
International journal of contemporary hospitality management
19
International journal of internet marketing and advertising : IJIMA
19
Journal of hospitality marketing & management
19
Journal of strategic marketing
19
Tourism management : research, policies, practice
18
Journal of business ethics : JOBE
16
Journal of marketing management : MM
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
The journal of consumer marketing
16
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing communications
14
European journal of marketing
13
Journal of the Academy of Marketing Science
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
SpringerLink / Bücher
11
The journal of business & industrial marketing
11
Corporate reputation review : an international journal
10
Global business review
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
International journal of retail and distribution management
9
International marketing review
9
International review on public and non-profit marketing
9
Marketing letters : a journal of research in marketing
9
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ECONIS (ZBW)
13
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13
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date (oldest first)
1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
3
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
4
Multi-brand loyalty : when one brand is not enough
Felix, Reto
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 464-480
Persistent link: https://www.econbiz.de/10010430654
Saved in:
5
Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 441-463
Persistent link: https://www.econbiz.de/10010430657
Saved in:
6
Reshaping the Village Test for investiating service brand attachment
Mzahi, Chourouk
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 393-409
Persistent link: https://www.econbiz.de/10010430670
Saved in:
7
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
8
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
9
Discordant retail brand ideology in the Huase of Barbie
McGrath, Mary Ann
;
Sherry, John F.
;
Diamond, Nina
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 12-37
Persistent link: https://www.econbiz.de/10010204011
Saved in:
10
Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying
;
Hackley, Christopher E.
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
Saved in:
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