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isPartOf:"Reputation Management"
~subject:"Börsenkurs"
~subject:"Dienstleistungssektor"
~subject:"Performance measurement"
~subject:"Public relations"
~type_genre:"Book section"
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Börsenkurs
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Performance measurement
Public relations
Corporate reputation
20
Firmenimage
20
Performance-Messung
5
Deutschland
4
Germany
4
Brand architecture
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Markenarchitektur
3
Reputation
3
Stakeholder
3
Beziehungsmarketing
2
Brand management
2
Communication media
2
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2
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2
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Liehr-Gobbers, Kerstin
2
Storck, Christopher
2
Beatty, Sharon E.
1
Brettschneider, Frank
1
Dowling, Grahame R.
1
Einwiller, Sabine A.
1
Fiedler, Lars
1
Gabbioneta, Claudia
1
Helm, Sabrina
1
Holloway, Betsy Bugg
1
Klode, Christian
1
Kuhn, Michael M.
1
Mazzola, Pietro
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Ravasi, Davide
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Vollbracht, Matthias
1
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1
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Reputation Management
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
The handbook of crisis communication
5
Corporate reputation : managing opportunities and threats
4
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
The Oxford handbook of corporate reputation
4
Corporate brand and corporate reputation
3
Crisis communication : practical PR strategies for reputation management and company survival
3
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
3
New media and public relations
3
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
3
Contemplating corporate marketing, identity and communication
2
Contemporary thoughts on corporate branding and corporate identity management
2
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
2
Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
2
Handbuch Kommunikationsmanagement
2
Handbuch Unternehmenskommunikation
2
Medienanalyse : Methoden, Ergebnisse, Grenzen
2
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
2
Public Relations : ein Handbuch
2
Public relations case studies : Fallbeispiele aus der Praxis
2
Strategische Kommunikationsplanung
2
Wirkungsmechanismen im Reputationsmanagement : Die Bedeutung neurowissenschaftlicher und psychologischer Erkenntnisse für den Aufbau des guten Rufs
2
Zur Frage der Reputation : Dokumentation zur Internationalen Wissenschaftlichen Konferenz "Der Faktor Reputation in der internationalen Unternehmensführung" : materialy meždunarodnoj konferencii "Reputacionnye faktory v upravlenii meždynarodnoj kompaniej"
2
Advances in consulting research : recent findings and practical cases
1
Advertising, promotion, and new media
1
Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
1
Breaking new ground in theory and practice
1
Business and sustainability : concepts, strategies and changes
1
Business continuity management and resilience : theories, models, and processes
1
CSR 2.0 and the new era of corporate citizenship
1
Change Management in Versicherungsunternehmen : die Zukunft der Assekuranz erfolgreich gestalten
1
Conference proceedings trends in business communication 2016
1
Contemporary issues in corporate social responsibility
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Corporate social irresponsibility : a challenging concept
1
Counter-narratives and organization
1
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1
Corporate reputation and stock market behavior
Gabbioneta, Claudia
;
Mazzola, Pietro
;
Ravasi, Davide
- In:
Reputation Management
,
(pp. 215-229)
.
2011
Persistent link: https://www.econbiz.de/10009271977
Saved in:
2
Integrated reputation analysis at Daimler
Einwiller, Sabine A.
;
Kuhn, Michael M.
- In:
Reputation Management
,
(pp. 189-200)
.
2011
Persistent link: https://www.econbiz.de/10009271980
Saved in:
3
Customer-based corporate reputation : introducing a new segmentation criterion
Walsh, Gianfranco
;
Beatty, Sharon E.
;
Holloway, Betsy Bugg
- In:
Reputation Management
,
(pp. 151-161)
.
2011
Persistent link: https://www.econbiz.de/10009271984
Saved in:
4
Reputation management in different stakeholder groups
Fiedler, Lars
- In:
Reputation Management
,
(pp. 127-149)
.
2011
Persistent link: https://www.econbiz.de/10009271985
Saved in:
5
Measuring media corporate reputations
Dowling, Grahame R.
;
Weeks, Warren
- In:
Reputation Management
,
(pp. 111-125)
.
2011
Persistent link: https://www.econbiz.de/10009271986
Saved in:
6
Challenges in measuring corporate reputation
Helm, Sabrina
;
Klode, Christian
- In:
Reputation Management
,
(pp. 99-110)
.
2011
Persistent link: https://www.econbiz.de/10009271987
Saved in:
7
How to measure reputation
Liehr-Gobbers, Kerstin
;
Storck, Christopher
- In:
Reputation Management
,
(pp. 93-98)
.
2011
Persistent link: https://www.econbiz.de/10009271988
Saved in:
8
Reputation management
Liehr-Gobbers, Kerstin
;
Storck, Christopher
- In:
Reputation Management
,
(pp. 17-20)
.
2011
Persistent link: https://www.econbiz.de/10009271998
Saved in:
9
Personalization of corporate coverage
Brettschneider, Frank
;
Vollbracht, Matthias
- In:
Reputation Management
,
(pp. 267-289)
.
2011
Persistent link: https://www.econbiz.de/10014566620
Saved in:
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