Challenges in measuring corporate reputation
Sabrina Helm and Christian Klode
| Year of publication: |
2011
|
|---|---|
| Authors: | Helm, Sabrina ; Klode, Christian |
| Published in: |
Reputation Management. - Berlin : Springer, ISBN 3-642-19265-3. - 2011, p. 99-110
|
| Subject: | Performance-Messung | Performance measurement | Firmenimage | Corporate reputation | Stakeholder |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009271987