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isPartOf:"Research in consumer behavior"
~subject:"Brand image"
~subject:"China"
~subject:"Constitution"
~subject:"Sozialpsychologie"
~type:"article"
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Brand image
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Otnes, Cele
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Research in consumer behavior
Journal of business research : JBR
416
Journal of retailing and consumer services
277
The journal of product & brand management
243
The journal of brand management : an international journal
223
Asia Pacific journal of marketing and logistics
125
Psychology & marketing
117
Journal of international consumer marketing
108
International journal of hospitality management
90
European journal of marketing : EJM
81
The journal of consumer marketing
79
Journal of marketing communications
78
International journal of consumer studies
77
Journal of global marketing
68
Journal of travel and tourism marketing
67
International marketing review
65
Journal of fashion marketing and management
58
Journal of strategic marketing
57
Marketing intelligence & planning
56
Marketing letters : a journal of research in marketing
52
Cogent business & management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
Journal of consumer research : JCR ; an interdisciplinary bimonthly
49
Journal of marketing
46
Journal of marketing management : MM
45
International journal of advertising : the review of marketing communications
43
International journal of internet marketing and advertising : IJIMA
43
Journal of business ethics : JOBE
43
Journal of promotion management : innovations in planning and applied research
43
Young consumers : insight and ideas for responsible marketers
43
Journal of Islamic marketing
42
Journal of promotion management : JPM
41
Tourism management : research, policies, practice
40
Journal of international marketing
38
Journal of the Academy of Marketing Science
38
International journal of contemporary hospitality management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
International journal of market research : JMRS ; the journal of the Market Research Society
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1
Shifting the focus from consumers to cultural intermediaries : an example from the emerging Chinese fine wine market
Smith Maguire, Jennifer
;
Zhang, Dunfu
-
2017
Persistent link: https://www.econbiz.de/10011592891
Saved in:
2
The peril of pink bricks : gender ideology and LEGO friends
Knudsen, Gry Høngsmark
-
2015
Persistent link: https://www.econbiz.de/10011657503
Saved in:
3
Mapping the real and the false : globalization and the brand in contemporary China
Kuever, Erika
-
2014
Persistent link: https://www.econbiz.de/10010475613
Saved in:
4
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
5
The U. S. gun culture seen through the lens of consumer culture theory : self-sufficiency, safety, and privacy
Littlefield, Jon
-
2013
Persistent link: https://www.econbiz.de/10010239630
Saved in:
6
The visual politics of U. S. gun culture
Witkowski, Terrence H.
-
2013
Persistent link: https://www.econbiz.de/10010239640
Saved in:
7
Consumer culture theory : building community across borders
Belk, Russell W.
;
Price, Linda L.
;
Peñaloza, Lisa
-
2013
Persistent link: https://www.econbiz.de/10010239652
Saved in:
8
Motivation for luxury consumption : evidence from a metropolitan city in China
Wang, Ying
;
Sun, Shaojing
;
Song, Yiping
-
2010
Persistent link: https://www.econbiz.de/10009424392
Saved in:
9
How brand collecting shapes consumers' brand meanings
Otnes, Cele
;
Shapiro, Eliana N.
-
2007
Persistent link: https://www.econbiz.de/10003500130
Saved in:
10
Consumer panic : a perspective on the relevance of collective behavior for consumer behavior
Strahle, William M.
-
1991
Persistent link: https://www.econbiz.de/10001117630
Saved in:
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