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isPartOf:"SAGE library in marketing"
~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of marketing management : MM"
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Marketing theory
97
Marketingtheorie
97
Marketing
29
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18
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18
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Marketingmanagement
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Tadajewski, Mark
19
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7
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6
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5
Layton, Roger A.
5
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4
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3
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3
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2
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2
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2
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2
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2
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2
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2
Martin, Drew
2
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SAGE library in marketing
Australasian marketing journal
Journal of marketing management : MM
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
97
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97
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1
Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
Duffy, Sarah
;
Bruce, Kyle
;
Moroko, Lara
;
Groeger, Lars
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 181-188
Persistent link: https://www.econbiz.de/10012429450
Saved in:
2
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
3
Marketing (as) rhetoric : an introduction
Miles, Christopher
;
Nilsson, Tomas
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1259-1271
Persistent link: https://www.econbiz.de/10011988060
Saved in:
4
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle
;
Tipgomut, Pornchanoke
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
Saved in:
5
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
6
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
7
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
8
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
9
On critical collaborative videographies
Chatzidakis, Andreas
;
Maclaran, Pauline
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 509-517
Persistent link: https://www.econbiz.de/10011934553
Saved in:
10
Sustainability marketing : the need for a realistic whole systems approach
Thomas, Nicola J. R.
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1530-1556
Persistent link: https://www.econbiz.de/10012042290
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