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isPartOf:"Social media listening and monitoring for business applications"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing communications"
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Search: subject_exact:"Online-Netzwerk"
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Social Web
272
Social web
272
Internet marketing
160
Online-Marketing
160
Consumer behaviour
83
Konsumentenverhalten
83
Viral marketing
73
Virales Marketing
73
Beziehungsmarketing
63
Relationship marketing
63
Social media
63
B-to-B-Marketing
53
Business-to-business marketing
53
Brand management
40
Markenführung
40
Hotel industry
36
Hotellerie
36
Lieferantenmanagement
35
Supplier relationship management
35
social media
34
Social network
28
Soziales Netzwerk
28
E-commerce
27
Electronic Commerce
27
Online retailing
27
Online-Handel
27
Advertising effects
24
Brand image
24
Markenimage
24
Werbewirkung
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Marketing management
20
Marketingmanagement
20
Customer integration
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Gastronomie
17
Kundenintegration
17
Online reviews
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Restaurant industry
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Confidence
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Customer satisfaction
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Facebook
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Agnihotri, Raj
10
Law, Chun Hung Roberts
8
Itani, Omar S.
6
Wong, IpKin Anthony
5
Christodoulides, George
4
Hai-Jew, Shalin
4
Liang, Sai
4
Yang, Fiona X.
4
Ye, Qiang
4
Antheunis, Marjolijn L.
3
Casaló, Luis V.
3
Chaker, Nawar N.
3
Dingus, Rebecca
3
Flavián Blanco, Carlos
3
Kim, Woo Gon
3
Krush, Michael T.
3
Law, Rob
3
Mero, Joel
3
Michaelidou, Nina
3
Rita, Paulo
3
Schivinski, Bruno
3
Terho, Harri
3
Tóth, Zsófia
3
Zhang, Ziqiong
3
Bai, Billy
2
Belanche, Daniel
2
Brown, Brian P.
2
Brymer, Robert A.
2
Cardinali, Silvio
2
Cartwright, Severina
2
Chan, Ka Wing
2
Cheng, Mingming
2
Daugherty, Terry
2
Drennan, Judy
2
Gu, William
2
Guinalíu, Miguel
2
Hajli, Nick
2
Hsiao, Shih-Hui
2
Hu, Michael Y.
2
Huh, Jisu
2
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Social media listening and monitoring for business applications
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of hospitality management
Journal of marketing communications
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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ECONIS (ZBW)
272
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272
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
3
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
4
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
5
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
6
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
7
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
8
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
9
Normative and informational social influence affecting digital technology acceptance of senior restaurant diners : a technology learning perspective
Jang, Ha-Won
;
Moon, Chanwoo
;
Jung, Hyo Sun
;
Cho, Meehee
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457820
Saved in:
10
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
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