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isPartOf:"Technovation : the international journal of technological innovation, entrepreneurship and technology management"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Mobile phone"
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Search: subject_exact:"Handy-Telefon"
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Mobile phone
Mobiltelefon
24
Consumer behaviour
15
Konsumentenverhalten
15
Mobile communications
13
Mobilkommunikation
13
Internet marketing
8
Online-Marketing
8
Mobile Business
7
Mobile business
7
Advertising
5
Innovation adoption
5
Innovationsakzeptanz
5
Mobile Marketing
5
Mobile marketing
5
Werbung
5
Advertising effects
4
Werbewirkung
4
Industrial research
3
Industrieforschung
3
Innovation
3
SMS advertising
3
South Korea
3
Südkorea
3
mobile advertising
3
Age group
2
Altersgruppe
2
Beziehungsmarketing
2
Brand loyalty
2
China
2
Confidence
2
Finland
2
Finnland
2
Markentreue
2
Relationship marketing
2
SMS
2
Telecommunications equipment industry
2
Telekommunikationsausrüster
2
USA
2
United States
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24
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Amoako, George Kofi
1
Aramendia-Muneta, Maria Elena
1
Asongu, Simplice
1
Azhar, Sarwar
1
Bakr, Yousra
1
Basmanova, Oksana
1
Currás-Pérez, Rafael
1
Dix, Steve
1
Doe, Joshua Kofi
1
Doğan, Seden
1
Duan, Hongbo
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Essegbey, George Owusu
1
Farzana Quoquab
1
Frempong, Godfred
1
Funk, Jeffrey L.
1
Gupeng, Zhang
1
Haverila, Matti J.
1
Hsu, Yu-Hsueh
1
Hu, Jin-li
1
Jamieson, Kyle
1
Japutra, Arnold
1
Jin, Byoungho
1
Jin, Jun
1
Kabadayi, Sertan
1
Kachersky, Luke
1
Kesharwani, Ankit
1
Kim, Hye-jin
1
Kim, Jong Min
1
Kumar, Anita
1
Livas, Christos
1
Martins, Albert
1
Nardali, Sinan
1
Norjaya Mohd. Yasin
1
Nwachukwu, Jacinta C.
1
Olarte-Pascual, Cristina
1
Papadopoulou, Panagiota
1
Park, Keeyeon
1
Pelet, Jean-Eric
1
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
Asia Pacific journal of marketing and logistics
International journal of internet marketing and advertising : IJIMA
Telecommunications policy : the international journal of digital economy, data sciences and new media
73
Technological forecasting & social change : an international journal
49
AGDI working paper
37
Journal of retailing and consumer services
26
NBER working paper series
24
Working paper / National Bureau of Economic Research, Inc.
22
Discussion paper / Centre for Economic Policy Research
20
Information economics and policy : IEP
17
International journal of business information systems : IJBIS
16
Journal of business research : JBR
16
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
15
Journal of regulatory economics
15
NBER Working Paper
15
International journal of e-business research : an official publication of the Information Resources Management Association
13
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of industrial organization
11
Discussion paper
10
International journal of electronic business
10
International journal of technology marketing : IJTMkt
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Policy research working paper : WPS
10
SpringerLink / Bücher
10
International journal of business innovation and research
9
Journal of development economics
9
NET Institute Working Paper
9
Working paper
9
Applied economics letters
8
CESifo working papers
8
Discussion papers / CEPR
8
Electronic commerce research
8
Information systems research : ISR
8
Journal of marketing communications
8
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
8
Management information systems : mis quarterly
8
Psychology & marketing
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
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ECONIS (ZBW)
24
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1
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
2
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
3
The effect of mobile device usage on creating text reviews
Park, Keeyeon
;
Kim, Hye-jin
;
Kim, Jong Min
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 1011-1029
Persistent link: https://www.econbiz.de/10014285931
Saved in:
4
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
5
How do new entrants' pre-entry technological backgrounds impact their cross-industry innovation performances? A retrospective study of the mobile phone vendors
Gupeng, Zhang
;
Wang, Xiao
;
Duan, Hongbo
;
Zheng, Leven J.
- In:
Technovation : the international journal of …
100
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012626022
Saved in:
6
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
7
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
8
Extended TPB model to understand consumer "selling" behaviour : implications for reverse supply chain design of mobile phones
Kumar, Anita
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 721-742
Persistent link: https://www.econbiz.de/10011791959
Saved in:
9
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
10
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
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