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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Corporate brand and corporate reputation"
~subject:"Brand architecture"
~subject:"Dienstleistungsmarketing"
~subject:"Öffentlichkeitsarbeit"
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Brand architecture
Dienstleistungsmarketing
Öffentlichkeitsarbeit
Corporate culture
44
Unternehmenskultur
44
Brand management
29
Markenführung
29
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Balmer, John M. T.
6
Urde, Mats
2
Abratt, Russell
1
Balmer, John M.T.
1
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1
Freeman, Susan
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Greyser, Stephen A.
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Melewar, T. C.
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The journal of brand management : an international journal
Corporate brand and corporate reputation
Corporate communications : an international journal
33
Journal of business research : JBR
18
European journal of marketing : EJM
14
Corporate reputation review : an international journal
11
Darden Case
10
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
10
International studies of management and organization
7
Journal of communication management : an international journal
6
SpringerLink / Bücher
5
Corporate social responsibility and environmental management
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
Journal of marketing communications
4
Journal of strategic marketing
4
Management communication quarterly : an international journal
4
Marketing intelligence & planning
4
The journal of product & brand management
4
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of business communication : IJBC : a publication of the Association for Business Communication
3
Journal of business ethics : JOBE
3
Long range planning : LRP ; international journal of strategic management
3
Unternehmenskommunikation deutscher Mittel- und Großunternehmen : Theorie und Praxis in historischer Perspektive
3
Beiträge zur Wirtschaftskommunikation : Veröffentlichungen des "Arbeitsbereich Unternehmenskommunikation" (ARBUK)
2
Business research quarterly : BRQ
2
Business strategy and the environment
2
Cogent business & management
2
Communication series
2
Culture and public relations : links and implications
2
DUV / Wirtschaftswissenschaft
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
Einblicke und Ausblicke
2
Enterprise & society : the international journal of business history
2
Europäische Hochschulschriften / 5
2
Familienunternehmen - wir reden mit Ihnen! : Tagungsband der 2. EMF-Konferenz für Familienunternehmen vom 25.01.2010
2
HBS Case
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
2
International journal of globalisation and small business : IJGSB
2
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ECONIS (ZBW)
19
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1
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
2
Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
Saved in:
3
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
4
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
5
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
6
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
7
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
8
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
Saved in:
9
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
10
Positioning the corporate brand as sustainable : leadership de regueur
Stuart, Helen Joyce
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 793-799
Persistent link: https://www.econbiz.de/10010234917
Saved in:
1
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