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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Gabler Research / Unternehmensführung und Marketing"
~subject:"Brand architecture"
~subject:"Corporate reputation"
~subject:"Dienstleistungsmarketing"
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Search: subject_exact:"Organisational culture"
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Brand architecture
Corporate reputation
Dienstleistungsmarketing
Corporate culture
39
Unternehmenskultur
39
Brand management
26
Markenführung
26
Firmenimage
24
Markenarchitektur
15
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7
Markenimage
7
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Marketingmanagement
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corporate brand management
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Balmer, John M. T.
6
Urde, Mats
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Abimbola, Temi
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1
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Rose, Susan
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The journal of brand management : an international journal
Gabler Research / Unternehmensführung und Marketing
Corporate communications : an international journal
17
Journal of business research : JBR
17
Corporate reputation review : an international journal
15
European journal of marketing : EJM
14
Organizational identity in practice
12
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
6
SpringerLink / Bücher
6
International studies of management and organization
5
Journal of marketing communications
5
Marketing intelligence & planning
5
The journal of product & brand management
5
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
5
Corporate brand and corporate reputation
4
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Facets of corporate identity, communication, and reputation
4
International journal of selection and assessment
4
Journal of business ethics : JOBE
4
Journal of strategic marketing
4
Academy of Management journal : AMJ
3
Business horizons
3
Business research quarterly : BRQ
3
Contemplating corporate marketing, identity and communication
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of world business : JWB
3
Organizational identity : a reader
3
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
3
Scandinavian journal of management
3
The marketing review
3
Cogent business & management
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
2
Faculty & research / Insead : working paper series
2
Handbuch Unternehmenskommunikation
2
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
2
Human relations
2
Human resource management
2
Image theory : theoretical and empirical foundations
2
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ECONIS (ZBW)
29
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1
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1
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
2
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
3
Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
Saved in:
4
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
5
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
6
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
7
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
8
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
9
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
Saved in:
10
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
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