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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Krankenhausmanagement : Strategien, Konzepte, Methoden"
~subject:"Brand architecture"
~subject:"Brand"
~subject:"Dienstleistungsmarketing"
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Search: subject_exact:"Organisational culture"
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Brand architecture
Brand
Dienstleistungsmarketing
Corporate culture
43
Unternehmenskultur
43
Brand management
25
Markenführung
25
Corporate reputation
24
Firmenimage
24
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14
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7
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Balmer, John M. T.
6
Lüthy, Anja
2
Urde, Mats
2
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1
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1
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The journal of brand management : an international journal
Krankenhausmanagement : Strategien, Konzepte, Methoden
Journal of business research : JBR
13
European journal of marketing : EJM
11
Corporate communications : an international journal
4
International studies of management and organization
4
The journal of product & brand management
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Business horizons
2
Corporate reputation review : an international journal
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Zeitschrift für KMU und Entrepreneurship : ZfKE
2
"Mit Gott" : zum Verhältnis von Vertrauen und Wirtschaftsgeschichte
1
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Brand culture
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business research quarterly : BRQ
1
Change Leadership : den Wandel antizipieren und aktiv gestalten
1
Cogent business & management
1
Contemplating corporate marketing, identity and communication
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
Corporate brand and corporate reputation
1
Corporate social responsibility and environmental management
1
DUV / Wirtschaftswissenschaft
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
European Journal of Marketing
1
European journal of international management : EJIM
1
European management journal
1
European management review : the journal of the European Academy of Management
1
Family business review : journal of the Family Firm Institute
1
Foundations of corporate heritage
1
Führungsverantwortung - bewährte oder innovative Managementmethoden? : Tagungsband
1
Gabler Research / Unternehmensführung und Marketing
1
Humanomics
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
International journal of globalisation and small business : IJGSB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of quality and service sciences
1
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ECONIS (ZBW)
19
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1
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
2
The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh
;
McLeay, Fraser
;
Osburg, Victoria-Sophie
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
Saved in:
3
Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
Saved in:
4
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
5
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
6
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
7
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
8
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
9
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
Saved in:
10
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
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