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language:"deu"
subject:"Allgemeines Gleichgewicht"
~person:"Bruin, Fred"
~person:"Büschken, Joachim"
~person:"Griese, Kai-Michael"
~person:"Pepels, Werner"
~person:"Runia, Peter"
~subject:"Marketingmanagement"
~type_genre:"Handbuch"
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Allgemeines Gleichgewicht
Marketingmanagement
Theorie
23
Theory
23
Deutschland
18
Germany
18
Marketing
16
Betriebswirtschaftslehre
8
Business economics
8
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8
Marketingtheorie
8
Beziehungsmarketing
5
Relationship marketing
5
Marketing management
4
Unternehmen
4
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2
Consumer behaviour
2
Konsumentenverhalten
2
Lieferantenmanagement
2
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Category Management
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Bruin, Fred
Büschken, Joachim
Griese, Kai-Michael
Pepels, Werner
Runia, Peter
Bruhn, Manfred
11
Homburg, Christian
7
Hippner, Hajo
4
Wilde, Klaus D.
4
Ahlert, Dieter
2
Hermanns, Arnold
2
Kleinaltenkamp, Michael
2
Payne, Adrian
2
Plinke, Wulff
2
Backhaus, Klaus
1
Berndt, Ralph
1
Borchert, Stefan
1
Herrmann, Andreas
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Meffert, Heribert
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Rapp, Reinhold
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ECONIS (ZBW)
5
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1
Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia
(
ed.
);
Griese, Kai-Michael
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001494514
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2
Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
Ahlert, Dieter
(
contributor
);
Borchert, Stefan
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001496486
Saved in:
3
Business-to-Business-Marketing : Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
4
Kundendienstpolitik : die Instrumente des After Sales-Marketing
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001364406
Saved in:
5
Absatzpolitik : die Instrumente des Verkaufsmarketing
Pepels, Werner
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000670935
Saved in:
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