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language:"eng"
~accessRights:"restricted"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
~type_genre:"Thesis"
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ECONIS (ZBW)
129
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1
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
2
Who's asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Garraza, Teresa Sabada
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
Saved in:
3
Digital marketing and analytics education : a systematic review
Ye, Christine
;
Kim, Yuna
;
Cho, Yoon-Na
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
Saved in:
4
Social media, relationship marketing and corporate ESG performance
Ye, Xu
;
Hou, Rong
;
Wang, Shihan
;
Nor Asiah Omar
- In:
Finance research letters
63
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014531529
Saved in:
5
Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 854-868
Persistent link: https://www.econbiz.de/10014537411
Saved in:
6
Metaverse - the new marketing universe
Hollensen, Svend
;
Kotler, Philip
;
Opresnik, Marc Oliver
- In:
The journal of business strategy
44
(
2023
)
3
,
pp. 119-125
Persistent link: https://www.econbiz.de/10014253324
Saved in:
7
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
8
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
9
Green meets social media : young travelers' perceptions of hotel environmental sustainability
Clark, Melissa
;
Kang, Bomi
;
Calhoun, Jennifer R.
- In:
Journal of hospitality and tourism insights
6
(
2023
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10013536088
Saved in:
10
Entrepreneurial orientation and performance of SMEs : the roles of marketing capabilities and social media usage
Susanto, Perengki
;
Mohammad Enamul Hoque
;
Najeeb Ullah Shah
- In:
Journal of entrepreneurship in emerging economies
15
(
2023
)
2
,
pp. 379-403
Persistent link: https://www.econbiz.de/10014310975
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