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language:"eng"
~institution:"Chartered Institute of Marketing"
~institution:"Erasmus Research Institute of Management"
~language:"fra"
~language:"hrv"
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Marketing
15
Theorie
7
Theory
7
Marketing management
6
Marketingmanagement
6
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2
Integriertes Management
2
Kommunikation
2
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2
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2
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2
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1
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Franses, Philip Hans
2
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1
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1
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1
Doyle, Peter
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Simkin, Lyndon
1
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1
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1
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1
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Chartered Institute of Marketing
Erasmus Research Institute of Management
American Marketing Association
85
University of Western Sydney
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
Edward Elgar Publishing
19
HAL
19
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
15
OECD
14
Florida Atlantic University
12
IGI Global
11
Springer International Publishing
11
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10
National Bureau of Economic Research
10
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10
NetLibrary, Inc
9
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8
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8
College of Business
7
European Society for Opinion and Marketing Research
7
Harvard Graduate School of Business Administration
7
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7
American Management Association
6
University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
6
European Association for Industrial Marketing Research
5
European Marketing Academy
5
Faculteit Economie en Bedrijfskunde, Universiteit Gent
5
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
5
International Food Policy Research Institute (IFPRI)
5
USA / Department of Agriculture
5
AMACOM
4
Center for Agricultural and Rural Development (CARD), Iowa State University
4
Department of Economics, Oxford University
4
Econometrisch Instituut <Rotterdam>
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
4
Food and Agriculture Organization (FAO), United Nations
4
Information Resources Management Association
4
Logos Verlag Berlin
4
Walter de Gruyter GmbH & Co. KG
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
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ERIM report series research in management
5
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2
CIM professional development series
1
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CIM student workbook series: Marketing / Certificate
1
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1
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ECONIS (ZBW)
13
USB Cologne (EcoSocSci)
2
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1
Marketing fundamentals : the official CIM coursebook
Chartered Institute of Marketing
-
London : Routledge, Taylor & Francis Group
;
früher: …
-
Nachgewiesen 1994/95(1994) - 2007/08(2017); damit …
Persistent link: https://www.econbiz.de/10011780024
Saved in:
2
Innovation in marketing
Doyle, Peter
(
ed.
);
Bridgewater, Susan
(
ed.
)
-
Chartered Institute of Marketing
-
2017
-
First issued in hardback
Persistent link: https://www.econbiz.de/10011774471
Saved in:
3
Marketing professional services : winning new business in the professional services sector
Roe, Michael M.
-
Chartered Institute of Marketing
-
2017
-
First issued in hardback
Persistent link: https://www.econbiz.de/10011774482
Saved in:
4
Suboptimality of sales promotions and improvement through channel coordination
Wierenga, Berend
(
contributor
);
Soethoudt, Han
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639400
Saved in:
5
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
6
Forecasting market shares from models for sales
Fok, Dennis
(
contributor
);
Franses, Philip Hans
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516
Saved in:
7
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
8
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
9
Integrated marketing communications 2003-2004
Fill, Chris
-
2003
Persistent link: https://www.econbiz.de/10009590101
Saved in:
10
Marketing briefs : a revision and study guide
Dibb, Sally
;
Simkin, Lyndon
-
2001
Persistent link: https://www.econbiz.de/10004779084
Saved in:
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