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language:"eng"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"The Canadian journal of economics"
~language:"por"
~subject:"Advertising"
~subject:"Entscheidung"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising
Entscheidung
Theorie
Marketing
46
Marketing management
13
Marketingmanagement
13
Theory
12
Marketing theory
11
Marketingtheorie
10
Business ethics
6
Corporate Social Responsibility
6
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5
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2
Mesak, Hani I.
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Bari, Abdullahel
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1
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1
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1
Dei, Fumio
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Ivens, Björn Sven
1
Kammerlander, Nadine
1
Kort, Peter M.
1
Kuthambalayan, Thyagaraj S.
1
Lecocq, Xavier
1
Leischnig, Alexander
1
Lian, Qin
1
Lim Chin
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Mehta, Peeyush
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1
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1
Shanker, Kripa
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AMS review : official publication of the Academy of Marketing Science
European journal of operational research : EJOR
The Canadian journal of economics
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of business research : JBR
14
Journal of historical research in marketing
14
Journal of marketing management : MM
11
International journal of forecasting
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
European journal of marketing : EJM
9
Journal of business ethics : JOBE
7
Marketing theory
7
Operations research
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
Journal of Islamic marketing : JIMA
6
Journal of marketing
6
Journal of promotion management : innovations in planning and applied research
6
International journal of islamic marketing and branding
5
Journal of customer behaviour
5
Journal of the Academy of Marketing Science
5
American journal of agricultural economics
4
Journal of advertising research
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Omega : the international journal of management science
4
Applied economics
3
Eastern economic journal
3
European research studies
3
International journal of production economics
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing education : JME
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of modelling in management
3
Journal of political economy
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Problems and perspectives in management : PPM ; international research journal
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Corporate communications : an international journal
2
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ECONIS (ZBW)
15
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1
Interaction of pricing, advertising and experience quality : a dynamic analysis
Caulkins, Jonathan P.
;
Feichtinger, Gustav
;
Grass, Dieter
; …
- In:
European journal of operational research : EJOR
256
(
2017
)
3
,
pp. 877-885
Persistent link: https://www.econbiz.de/10011639250
Saved in:
2
A dynamic marketing-operations interface model of new product updates
Sale, R. Samuel
;
Mesak, Hani I.
;
Inman, R. Anthony
- In:
European journal of operational research : EJOR
257
(
2017
)
1
,
pp. 233-242
Persistent link: https://www.econbiz.de/10011639390
Saved in:
3
Special issue: a marketing perspective on business models
Gatignon, Hubert A.
(
ed.
);
Lecocq, Xavier
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824737
Saved in:
4
A new conceptual lens for marketing : a configurational perspective based on the business model concept
Leischnig, Alexander
;
Ivens, Björn Sven
;
Kammerlander, …
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 138-153
Persistent link: https://www.econbiz.de/10011824772
Saved in:
5
Investigating the effects of mailing variables and endogeneity on mailing decisions
Schröder, Nadine
;
Hruschka, Harald
- In:
European journal of operational research : EJOR
250
(
2016
)
2
,
pp. 579-589
Persistent link: https://www.econbiz.de/10011441718
Saved in:
6
Pulsation in a competitive model of advertising-firm's cost interaction
Mesak, Hani I.
;
Bari, Abdullahel
;
Lian, Qin
- In:
European journal of operational research : EJOR
246
(
2015
)
3
,
pp. 916-926
Persistent link: https://www.econbiz.de/10011344381
Saved in:
7
A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings
Clemente-Císar, M.
;
San Matías, S.
;
Giner-Bosch, V.
- In:
European journal of operational research : EJOR
239
(
2014
)
1
,
pp. 276-285
Persistent link: https://www.econbiz.de/10010403513
Saved in:
8
Integrating operations and marketing decisions using delayed differentiation of products and guaranteed delivery time under stochastic demand
Kuthambalayan, Thyagaraj S.
;
Mehta, Peeyush
;
Shanker, Kripa
- In:
European journal of operational research : EJOR
237
(
2014
)
2
,
pp. 617-627
Persistent link: https://www.econbiz.de/10010379981
Saved in:
9
Scientific progress in marketing
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009740055
Saved in:
10
Theoretical development in ethical marketing decision making
Ferrell, Odies C.
;
Crittenden, Victoria Lynn
;
Ferrell, Linda
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
2
,
pp. 51-60
Persistent link: https://www.econbiz.de/10009760002
Saved in:
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