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language:"eng"
~isPartOf:"Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry"
~isPartOf:"Marketing strategy organization and implementation"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
~type_genre:"Working Paper"
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Bonah, Christian
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Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
Marketing strategy organization and implementation
Staff Paper
44
Working paper / National Bureau of Economic Research, Inc.
16
Does marketing need reform? : fresh perspectives on the future
13
Political marketing in the United States
13
Marketing and the common good : essays from Notre Dame on societal impact
12
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
12
The Routledge companion to marketing and feminism
12
The SAGE handbook of marketing ethics
12
Working paper / Department of Commerce, College of Business, Massey University
12
Critical perspectives on diversity, equity, and inclusion in marketing
11
Building corporate identity, image and reputation in the digital era
10
Faculty & research / Insead : working paper series
10
Marketing in the emerging markets of Islamic countries
10
Sustainable marketing, branding, and reputation management : strategies for a greener future
10
ERIM report series research in management
9
Entrepreneurship marketing : principles and practice of SME marketing
9
Research at the marketing-entrepreneurship interface
8
Working paper series
8
Working papers / Harvard Business School, Division of Research
8
Working papers / W / Helsinki School of Economics and Business Administration
8
Discussion paper / Center for Economic Research, Tilburg University
7
Discussion paper / Centre for Economic Policy Research
7
History of marketing thought ; Volume 3
7
Rotterdam Institute for Business Economic Studies
7
The connected customer : the changing nature of consumer and business markets
7
The marketing : accounting interface
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Changing the course of marketing : alternative paradigms for widening marketing theory
6
Developing relationships, personalization, and data herald in marketing 5.0
6
E-marketing ; Vol. 2
6
Evolving and emerging issues in marketing strategy
6
Inside marketing : practices, ideologies, devices
6
Reconnecting marketing to markets
6
Research report / Graduate School Research Institute Systems, Organisations and Management
6
The SAGE handbook of digital marketing
6
A master class in brand planning : the timeless works of Stephen King
5
After sixty : marketing to baby boomers reaching their big transition years
5
Handbook of Islamic marketing
5
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1
Beyond innovation : pharmaceutical marketing, market structure and the importance of the "old" in West Germany, 1950-70
Kessel, Nils
- In:
Development of scientific marketing in the twentieth …
,
(pp. 15-27)
.
2017
Persistent link: https://www.econbiz.de/10011620211
Saved in:
2
Innovation, life cycles and cybernetics in marketing : theoretical conceps in the scientific marketing of drugs and their consequences
Thoms, Ulrike
- In:
Development of scientific marketing in the twentieth …
,
(pp. 29-42)
.
2017
Persistent link: https://www.econbiz.de/10011620220
Saved in:
3
Marketing epidemics : when antibiotic promotion stimulates resistant bacteria
Ravelli, Quentin
- In:
Development of scientific marketing in the twentieth …
,
(pp. 43-62)
.
2017
Persistent link: https://www.econbiz.de/10011620222
Saved in:
4
Marketing film: audio-visuals for scientific marketing and medical training in psychiatry : the Sandoz example in the 1960s
Bonah, Christian
- In:
Development of scientific marketing in the twentieth …
,
(pp. 87-103)
.
2017
Persistent link: https://www.econbiz.de/10011620228
Saved in:
5
Images, visualization and the practices of scientific marketing in post-war France
Mazas, Anne-Sophie
- In:
Development of scientific marketing in the twentieth …
,
(pp. 105-127)
.
2017
Persistent link: https://www.econbiz.de/10011620229
Saved in:
6
Variation in drugs and women : standardization as a tool for scientific marketing of oral contraceptives in France and West Germany (1961-2006)
Malich, Lisa
- In:
Development of scientific marketing in the twentieth …
,
(pp. 145-165)
.
2017
Persistent link: https://www.econbiz.de/10011620232
Saved in:
7
Marketing loops : clinical research, consumption of antidepressants and the reorganization of promotion at Geigy in the 1960s and 1970s
Gaudillière, Jean-Paul
- In:
Development of scientific marketing in the twentieth …
,
(pp. 167-189)
.
2017
Persistent link: https://www.econbiz.de/10011620233
Saved in:
8
Dysfunctional behavior and management control : an empirical study of marketing managers
Jaworski, Bernard J.
;
Young, S. Mark
-
2009
Persistent link: https://www.econbiz.de/10003836623
Saved in:
9
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
Saved in:
10
Differential effects of the primary forms of cross functional integration on product development cycle time
Sherman, J. Daniel
;
Souder, William E.
;
Jenssen, Svenn A.
-
2009
Persistent link: https://www.econbiz.de/10003836656
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