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language:"eng"
~isPartOf:"Discussion paper / Center for Economic Research, Tilburg University"
~isPartOf:"Journal of business research : JBR"
~language:"fra"
~subject:"Theorie"
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Marketing
168
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56
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56
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32
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17
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16
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16
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15
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15
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Bijmolt, Tammo H. A.
1
Botella-Carrubi, Dolores
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Degryse, Hans
1
Dellaert, Benedict G. C.
1
Frambach, Rudolf T.
1
Gopaldas, Ahir
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Hill, Katerina E.
1
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1
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1
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1
Pieters, Rik
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Discussion paper / Center for Economic Research, Tilburg University
Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of forecasting
10
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Operations research
7
SpringerLink / Bücher
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Series / American Marketing Association
6
AMA educators' proceedings
5
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5
European journal of operational research : EJOR
5
Journal of marketing management : MM
5
McGraw-Hill series in marketing
5
Research report / Graduate School Research Institute Systems, Organisations and Management
5
Rotterdam Institute for Business Economic Studies
5
American journal of agricultural economics
4
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Marketing theory
4
McGraw-Hill/Irwin series in marketing
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
Working paper / National Bureau of Economic Research, Inc.
4
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4
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4
AMS review : official publication of the Academy of Marketing Science
3
Discussion paper / Centre for Economic Policy Research
3
Does marketing need reform? : fresh perspectives on the future
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Eastern economic journal
3
Econometric Institute research papers
3
European economy
3
Faculty & research / Insead : working paper series
3
Foundations of modern economics series
3
International series in operations research & management science
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
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ECONIS (ZBW)
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1
The effect of technology, information, and marketing on an interconnected world
Huarng, Kun-Huang
;
Botella-Carrubi, Dolores
;
Yu, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 314-318
Persistent link: https://www.econbiz.de/10012509654
Saved in:
2
Do market share and demand uncertainty influence the relation between advertising expenditures and shareholder value?
Hill, Katerina E.
;
Hill, Matthew D.
;
Kelly, G. Wayne
- In:
Journal of business research : JBR
115
(
2020
),
pp. 61-69
Persistent link: https://www.econbiz.de/10012270833
Saved in:
3
The role of normative marketing ethics
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 401-407
Persistent link: https://www.econbiz.de/10011980212
Saved in:
4
Positive marketing : introduction to the special section
Lerman, Dawn
;
Shefrin, Hersh
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2443-2445
Persistent link: https://www.econbiz.de/10011399451
Saved in:
5
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Saved in:
6
On the incentives to provide fuel-efficient automobiles
Degryse, Hans
;
Irmen, Andreas
-
1998
Persistent link: https://www.econbiz.de/10000985383
Saved in:
7
How tolerable is delay? : Consumers' evaluations of internet web sites after waiting
Dellaert, Benedict G. C.
;
Kahn, Barbara E.
-
1998
Persistent link: https://www.econbiz.de/10000990854
Saved in:
8
The influence of business strategy on market orientation and new product activity
Frambach, Rudolf T.
;
Prabhu, Jaideep
;
Verhallen, Theo W.
-
1998
Persistent link: https://www.econbiz.de/10000992084
Saved in:
9
Generalizations in marketing using meta-analysis with multiple measurements
Bijmolt, Tammo H. A.
;
Pieters, Rik
-
1998
Persistent link: https://www.econbiz.de/10000992086
Saved in:
10
International industrial marketing : special section
In:
Journal of business research : JBR
32
(
1995
)
1
,
pp. 19-90
Persistent link: https://www.econbiz.de/10001174760
Saved in:
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