Positive marketing : introduction to the special section
Year of publication: |
2015
|
---|---|
Authors: | Lerman, Dawn ; Shefrin, Hersh |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 12, p. 2443-2445
|
Subject: | Positive marketing | Marketing and society | Value | Exchange | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory |
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