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language:"eng"
~isPartOf:"Economic analysis : EA"
~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
~subject:"Decision making"
~subject:"Firmenimage"
~subject:"Internet"
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Advertising
Decision making
Firmenimage
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Marketing
164
Marketing management
58
Marketingmanagement
58
Consumer behaviour
33
Konsumentenverhalten
33
Innovation
17
Firm performance
16
Unternehmenserfolg
16
USA
15
United States
15
Brand management
14
Markenführung
14
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14
Beziehungsmarketing
13
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12
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Corporate Social Responsibility
11
Corporate social responsibility
11
Bibliometrics
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Assaf, A. Georges
1
Balmer, John M.T.
1
Barnier, Virginie de
1
Beliaeva, Tatiana
1
Bright, Laura F.
1
Bublitz, Melissa G.
1
Domazet, Ivana
1
Ferasso, Marcos
1
Hill, Katerina E.
1
Hill, Matthew D.
1
Iyer, Pooja
1
Kashmiri, Saim
1
Kelly, G. Wayne
1
Kraus, Sascha
1
Lazarević-Moravčević, Marija
1
Mahajan, Vijay
1
Mahto, Raj V.
1
Merunka, Dwight
1
Mitrovic, Dijana Medenica
1
Peracchio, Laura A.
1
Podnar, Klement
1
Raicevic, Milica
1
Shrum, L. J.
1
Spotts, Harlan E.
1
Vukmirović, Valentina
1
Warlop, Luk
1
Weinberger, Marc G.
1
Weinberger, Michelle F.
1
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Economic analysis : EA
Journal of business research : JBR
European Journal of Marketing
46
Young Consumers
22
Journal of Consumer Marketing
21
Marketing Intelligence & Planning
20
Journal of historical research in marketing
13
European journal of marketing : EJM
9
Strategic Direction
8
International journal of internet marketing and advertising : IJIMA
7
International Journal of Bank Marketing
6
Journal of Business & Industrial Marketing
6
Journal of Product & Brand Management
6
Journal of Services Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
International Marketing Review
5
Journal of Islamic marketing : JIMA
5
Corporate communications : an international journal
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
EBSCOhost eBook Collection
4
Industrial Management & Data Systems
4
International Journal of Contemporary Hospitality Management
4
International journal of islamic marketing and branding
4
Journal of advertising research
4
Journal of business ethics : JOBE
4
Journal of internet commerce
4
Journal of modelling in management
4
Management Decision
4
Marketing intelligence & planning
4
Qualitative Market Research: An International Journal
4
Springer eBook Collection
4
International Journal of Pharmaceutical and Healthcare Marketing
3
International journal of technology marketing : IJTMkt
3
Journal of Historical Research in Marketing
3
Journal of Modelling in Management
3
Journal of Research in Marketing and Entrepreneurship
3
Journal of customer behaviour
3
Journal of marketing
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ECONIS (ZBW)
11
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11
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1
Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners
Iyer, Pooja
;
Bright, Laura F.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556465
Saved in:
2
Customer experience and integrated marketing communication in the automotive lubricants market
Čikošev, Tatjana Cvetkov
;
Domazet, Ivana
; …
- In:
Economic analysis : EA
54
(
2021
)
2
,
pp. 68-81
Persistent link: https://www.econbiz.de/10012806626
Saved in:
3
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
4
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
5
Social responsibility of banks in the function of comparative advantage on the market
Raicevic, Milica
;
Mitrovic, Dijana Medenica
- In:
Economic analysis : EA
51
(
2018
)
1/2
,
pp. 92-102
Persistent link: https://www.econbiz.de/10012061746
Saved in:
6
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
7
Do market share and demand uncertainty influence the relation between advertising expenditures and shareholder value?
Hill, Katerina E.
;
Hill, Matthew D.
;
Kelly, G. Wayne
- In:
Journal of business research : JBR
115
(
2020
),
pp. 61-69
Persistent link: https://www.econbiz.de/10012270833
Saved in:
8
Characteristics of marketing communication strategy of a small enterprise
Lazarević-Moravčević, Marija
- In:
Economic analysis : EA
52
(
2019
)
2
,
pp. 104-112
Persistent link: https://www.econbiz.de/10012182653
Saved in:
9
Applying industry practices to promote healthy foods : an exploration of positive marketing outcomes
Bublitz, Melissa G.
;
Peracchio, Laura A.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2484-2493
Persistent link: https://www.econbiz.de/10011399520
Saved in:
10
The name's the game : does marketing impact the value of corporate name changes?
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 281-290
Persistent link: https://www.econbiz.de/10010472578
Saved in:
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