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language:"eng"
~isPartOf:"Economic analysis : EA"
~isPartOf:"Journal of business research : JBR"
~subject:"Beziehungsmarketing"
~subject:"Corporate Social Responsibility"
~subject:"Internet"
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Beziehungsmarketing
Corporate Social Responsibility
Internet
Marketing
164
Marketing management
58
Marketingmanagement
58
Consumer behaviour
33
Konsumentenverhalten
33
Innovation
17
Firm performance
16
Unternehmenserfolg
16
USA
15
United States
15
Brand management
14
Markenführung
14
Relationship marketing
14
Business start-up
12
Entrepreneurship
12
Unternehmensgründung
12
Corporate social responsibility
11
Bibliometrics
10
Bibliometrie
10
Entrepreneurship approach
10
KMU
10
SME
10
Entrepreneurial marketing
8
Market research
8
Marketing theory
8
Marktforschung
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Social Web
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Social web
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Welt
8
World
8
Brand image
7
Ethics
7
Internet marketing
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Markenimage
7
Marketingtheorie
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Online-Marketing
7
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Balmer, John M.T.
1
Botella-Carrubi, Dolores
1
Boyd, D. Eric
1
Breier, Matthias
1
Brown, Brian P.
1
Coleman, Linda Jane
1
Domazet, Ivana
1
Eggers, Fabian
1
Engelland, Brian T.
1
Exprúa, José
1
Ferrell, Odies C.
1
Glozer, Sarah
1
Grewal, Dhruv
1
Hamari, Juho
1
Harris, Lloyd C.
1
He, Hongwei
1
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1
Huarng, Kun-Huang
1
Hult, G. Tomas M.
1
Hunt, Shelby D.
1
Jung, Jaesuk
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Ko, Eunju
1
Kraus, Sascha
1
Lazarević-Moravčević, Marija
1
Lim, Weng Marc
1
Loveland, Katherine E.
1
Luedicke, Marius K.
1
Luther, Raminder K.
1
Mena, Jeannette A.
1
Minton, Elizabeth A.
1
Mitrovic, Dijana Medenica
1
Mohan, Mayoor
1
Morsing, Mette
1
Niemand, Thomas
1
Nordfält, Jens
1
Podnar, Klement
1
Raicevic, Milica
1
Rasul, Tareq
1
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Economic analysis : EA
Journal of business research : JBR
Journal of the Academy of Marketing Science
9
The journal of business & industrial marketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business ethics : JOBE
8
Journal of business-to-business marketing
8
Journal of macromarketing
8
Marketing intelligence & planning
8
Journal of strategic marketing
7
AMS review : official publication of the Academy of Marketing Science
6
Cogent business & management
6
European journal of marketing : EJM
6
Springer eBook Collection
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Business horizons
5
Handbook of relationship marketing
5
Handbook of research on marketing and corporate social responsibility
5
International journal of technology marketing : IJTMkt
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing education : JME
5
Journal of modelling in management
5
SpringerLink / Bücher
5
EBSCOhost eBook Collection
4
Journal of marketing
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing theory
4
The journal of product & brand management
4
The service industries journal
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility in the digital age
3
Does marketing need reform? : fresh perspectives on the future
3
Edward Elgar E-Book Archive
3
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
3
Electronic markets : the international journal on networked business
3
Elgar original reference
3
European Sport management quarterly : ESMQ
3
International journal of economic research
3
International journal of internet marketing and advertising : IJIMA
3
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ECONIS (ZBW)
23
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1
Customer experience and integrated marketing communication in the automotive lubricants market
Čikošev, Tatjana Cvetkov
;
Domazet, Ivana
; …
- In:
Economic analysis : EA
54
(
2021
)
2
,
pp. 68-81
Persistent link: https://www.econbiz.de/10012806626
Saved in:
2
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
3
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
4
Social responsibility of banks in the function of comparative advantage on the market
Raicevic, Milica
;
Mitrovic, Dijana Medenica
- In:
Economic analysis : EA
51
(
2018
)
1/2
,
pp. 92-102
Persistent link: https://www.econbiz.de/10012061746
Saved in:
5
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
6
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
7
The effect of technology, information, and marketing on an interconnected world
Huarng, Kun-Huang
;
Botella-Carrubi, Dolores
;
Yu, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 314-318
Persistent link: https://www.econbiz.de/10012509654
Saved in:
8
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
9
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
Saved in:
10
Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian
;
Niemand, Thomas
;
Kraus, Sascha
;
Breier, …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
Saved in:
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