//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Economic analysis : EA"
~isPartOf:"Journal of business research : JBR"
~subject:"Decision making"
~subject:"Firmenimage"
~subject:"Internet"
~subject:"World"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Decision making
Firmenimage
Internet
World
Marketing
164
Marketing management
58
Marketingmanagement
58
Consumer behaviour
33
Konsumentenverhalten
33
Innovation
17
Firm performance
16
Unternehmenserfolg
16
USA
15
United States
15
Brand management
14
Markenführung
14
Relationship marketing
14
Beziehungsmarketing
13
Business start-up
12
Entrepreneurship
12
Unternehmensgründung
12
Corporate Social Responsibility
11
Corporate social responsibility
11
Bibliometrics
10
Bibliometrie
10
Entrepreneurship approach
10
KMU
10
SME
10
Entrepreneurial marketing
8
Market research
8
Marketing theory
8
Marktforschung
8
Social Web
8
Social web
8
Welt
8
Brand image
7
Ethics
7
Internet marketing
7
Markenimage
7
Marketingtheorie
7
Online-Marketing
7
Advertising
6
Business ethics
6
more ...
less ...
Online availability
All
Undetermined
6
Free
2
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
Language
All
English
Author
All
Angulo-Altamirano, Eladio
1
Angulo-Ruiz, Fernando
1
Balmer, John M.T.
1
Beliaeva, Tatiana
1
Cheben, Juraj
1
Choi, Yung Kyun
1
Domazet, Ivana
1
Engelland, Brian T.
1
Ennis, Justin
1
Ferasso, Marcos
1
Kilbourne, William E.
1
Kraus, Sascha
1
Lazarević-Moravčević, Marija
1
Lim, Weng Marc
1
Mahto, Raj V.
1
Mitrovic, Dijana Medenica
1
Nickell, David
1
Pergelova, Albena
1
Podnar, Klement
1
Raicevic, Milica
1
Rollins, Minna
1
Schellhase, Ralf
1
Thyroff, Anastasia E.
1
Vukmirović, Valentina
1
Woodside, Arch G.
1
Čikošev, Tatjana Cvetkov
1
more ...
less ...
Published in...
All
Economic analysis : EA
Journal of business research : JBR
European Journal of Marketing
18
SpringerLink / Bücher
17
Marketing Intelligence & Planning
14
Journal of Consumer Marketing
11
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
International Journal of Bank Marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
EBSCOhost eBook Collection
4
Eurasian studies in business and economics
4
European journal of marketing : EJM
4
International Journal of Contemporary Hospitality Management
4
International Marketing Review
4
Journal of Business & Industrial Marketing
4
Journal of modelling in management
4
Premier reference source
4
Qualitative Market Research: An International Journal
4
Springer eBook Collection / Business and Economics
4
Young Consumers
4
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Discussion paper / Center for Economic Research, Tilburg University
3
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
3
Electronic markets : the international journal on networked business
3
Eurasian Studies in Business and Economics
3
Global business & economics anthology
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Modelling in Management
3
Journal of Services Marketing
3
Journal of business ethics : JOBE
3
Journal of historical research in marketing
3
Journal of macromarketing
3
Journal of marketing theory and practice : JMTP
3
Journal of public policy & marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Management for Professionals
3
Marketing intelligence & planning
3
Springer Proceedings in Business and Economics
3
Springer eBook Collection
3
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer experience and integrated marketing communication in the automotive lubricants market
Čikošev, Tatjana Cvetkov
;
Domazet, Ivana
; …
- In:
Economic analysis : EA
54
(
2021
)
2
,
pp. 68-81
Persistent link: https://www.econbiz.de/10012806626
Saved in:
2
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
3
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
4
Social responsibility of banks in the function of comparative advantage on the market
Raicevic, Milica
;
Mitrovic, Dijana Medenica
- In:
Economic analysis : EA
51
(
2018
)
1/2
,
pp. 92-102
Persistent link: https://www.econbiz.de/10012061746
Saved in:
5
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
6
Interventions as experiments : connecting the dots in forecasting and overcoming pandemics, global warming, corruption, civil rights violations, misogyny, income equality, and guns
Woodside, Arch G.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 212-218
Persistent link: https://www.econbiz.de/10012285923
Saved in:
7
STIRPAT for marketing : an introduction, expansion, and suggestions for future use
Kilbourne, William E.
;
Thyroff, Anastasia E.
- In:
Journal of business research : JBR
108
(
2020
),
pp. 351-361
Persistent link: https://www.econbiz.de/10012175354
Saved in:
8
Characteristics of marketing communication strategy of a small enterprise
Lazarević-Moravčević, Marija
- In:
Economic analysis : EA
52
(
2019
)
2
,
pp. 104-112
Persistent link: https://www.econbiz.de/10012182653
Saved in:
9
A cross-country study of marketing effectiveness in high-credence services
Angulo-Ruiz, Fernando
;
Pergelova, Albena
;
Cheben, Juraj
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3636-3644
Persistent link: https://www.econbiz.de/10011515210
Saved in:
10
Religion, humanism, marketing, and the consumption of socially responsible products, services, and ideas : introduction to a special topic section
Engelland, Brian T.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10010237693
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->