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language:"eng"
~isPartOf:"Economic analysis : EA"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"USA"
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Economic analysis : EA
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
45
Journal of macromarketing : examining the interactions among markets, marketing, and society
27
Journal of marketing management : MM
26
Journal of Islamic marketing : JIMA
19
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
19
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing theory
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Marketing intelligence & planning
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Political marketing in the United States
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European journal of marketing : EJM
12
International journal of wine business research : IJWBR
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Journal of marketing education : JME
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Journal of the Academy of Marketing Science
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Psychology & marketing
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SpringerLink / Bücher
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International journal of islamic marketing and branding
11
Journal of business ethics : JOBE
11
Journal of historical research in marketing
11
Business horizons
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Journal of Islamic marketing
10
Journal of business-to-business marketing
10
Springer eBook Collection
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The journal of consumer marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of marketing research : JMR
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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American journal of agricultural economics
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Australasian marketing journal
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Cogent business & management
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of retailing and consumer services
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Premier reference source
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Series / American Marketing Association
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The marketing review
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Asia Pacific journal of marketing and logistics
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EBSCOhost eBook Collection
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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1
Customer experience and integrated marketing communication in the automotive lubricants market
Čikošev, Tatjana Cvetkov
;
Domazet, Ivana
; …
- In:
Economic analysis : EA
54
(
2021
)
2
,
pp. 68-81
Persistent link: https://www.econbiz.de/10012806626
Saved in:
2
Insights, challenges and recommendations for research on sustainability in marketing
Morales, Paola Andrea
;
True, Sheb L.
;
Tudor, R. Keith
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 394-406
Persistent link: https://www.econbiz.de/10012286209
Saved in:
3
Social responsibility of banks in the function of comparative advantage on the market
Raicevic, Milica
;
Mitrovic, Dijana Medenica
- In:
Economic analysis : EA
51
(
2018
)
1/2
,
pp. 92-102
Persistent link: https://www.econbiz.de/10012061746
Saved in:
4
Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
5
Shelby D. Hunt : contributions of a pioneer in marketing ethics and macromarketing
Vitell, Scott J.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10012497114
Saved in:
6
Family life cycle and the life course paradigm : a four-country comparative study of consumer expenditures
Shannon, Randall
;
Thuckavadee Sthienrapapayut
;
Moschis, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10012257924
Saved in:
7
Characteristics of marketing communication strategy of a small enterprise
Lazarević-Moravčević, Marija
- In:
Economic analysis : EA
52
(
2019
)
2
,
pp. 104-112
Persistent link: https://www.econbiz.de/10012182653
Saved in:
8
Getting my tat on ... and off : consumer explanation of tattoos’ roles in presentation-of-self in everyday life
Coleman, Linda Jane
;
Cote, Lauren E.
;
Gu, Jian
; …
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10011703042
Saved in:
9
Reflections on "word-of-mouth effects on short-term and long-term product judgments"
Fitzgerald, M. Paula
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 180-183
Persistent link: https://www.econbiz.de/10011774964
Saved in:
10
Modifying reality : marketing for the 22nd century
Paz, Gabriel H. de la
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 246-261
Persistent link: https://www.econbiz.de/10010408202
Saved in:
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