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language:"eng"
~isPartOf:"Economic analysis : EA"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Internet"
~subject:"KMU"
~subject:"Marketingmanagement"
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Economic analysis : EA
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
57
Industrial marketing management : the international journal for industrial and high-tech firms
51
SpringerLink / Bücher
27
European journal of marketing : EJM
24
Journal of marketing management : MM
23
Journal of strategic marketing
23
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20
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18
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18
Journal of research in marketing and entrepreneurship : JRME
18
The journal of business & industrial marketing
17
Journal of Islamic marketing : JIMA
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Marketing theory
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Springer eBook Collection
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AMS review : official publication of the Academy of Marketing Science
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Journal of the Academy of Marketing Science
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Business horizons
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
McGraw-Hill/Irwin series in marketing
12
Journal of research in marketing and entrepreneurship
11
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing communications
10
EBSCOhost eBook Collection
9
Entrepreneurship marketing : principles and practice of SME marketing
9
Journal of Consumer Marketing
9
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9
OECD Health Statistics
9
Springer eBook Collection / Business and Management
9
Cogent business & management
8
European Journal of Marketing
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
International journal of wine business research : IJWBR
7
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ECONIS (ZBW)
12
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1
Women microbusiness owners' entrepreneurial marketing decision-making during a crisis
Bruce, Helen L.
;
Rooney, Tara
;
Krolikowska, Ewa
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1800-1832
Persistent link: https://www.econbiz.de/10014450122
Saved in:
2
Influencer marketing and the "gifted" product : framing practices and market shaping
Nilsson, Johan
;
Murto, Riikka
;
Kjellberg, Hans
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 982-1011
Persistent link: https://www.econbiz.de/10014427133
Saved in:
3
Customer experience and integrated marketing communication in the automotive lubricants market
Čikošev, Tatjana Cvetkov
;
Domazet, Ivana
; …
- In:
Economic analysis : EA
54
(
2021
)
2
,
pp. 68-81
Persistent link: https://www.econbiz.de/10012806626
Saved in:
4
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
5
Introduction to the special issue on gender impacts : consumption, markets, marketing, and marketing organisations
Dobscha, Susan
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 181-187
Persistent link: https://www.econbiz.de/10012515236
Saved in:
6
Gender categorisation in representational market practice
Murto, Riikka
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 238-265
Persistent link: https://www.econbiz.de/10012515246
Saved in:
7
Gender impacts : consumption, markets, marketing, and marketing organisations
Dobscha, Susan
(
ed.
);
Östberg, Jacob
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012515290
Saved in:
8
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
9
Marketing innovation : a systematic review
Purchase, Sharon
;
Volery, Thierry
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
9/10
,
pp. 763-793
Persistent link: https://www.econbiz.de/10012292956
Saved in:
10
Marketing strategy and the hunt for era V
Godfrey, Richard
;
Higgins, Matthew
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
9/10
,
pp. 867-887
Persistent link: https://www.econbiz.de/10012292960
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