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language:"eng"
~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Frauen"
~subject:"Market research"
~subject:"USA"
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20
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15
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marketing
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Edward Elgar E-Book Archive
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of the Academy of Marketing Science
Journal of business research : JBR
21
Journal of marketing management : MM
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of historical research in marketing
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Journal of marketing
13
Political marketing in the United States
13
Journal of business-to-business marketing
12
Journal of marketing education : JME
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Marketing intelligence & planning
11
SpringerLink / Bücher
11
Journal of marketing research : JMR
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Series / American Marketing Association
8
AMS review : official publication of the Academy of Marketing Science
7
Journal of business ethics : JOBE
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Australasian marketing journal
6
International journal of forecasting
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing theory
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
The marketing review
6
AMA educators' proceedings
5
Business horizons
5
Enterprise & society : the international journal of business history
5
European journal of marketing : EJM
5
History of marketing thought ; Volume 3
5
International journal of market research
5
International journal of wine business research : IJWBR
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of food products marketing
5
Journal of macromarketing
5
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ECONIS (ZBW)
21
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1
Women microbusiness owners' entrepreneurial marketing decision-making during a crisis
Bruce, Helen L.
;
Rooney, Tara
;
Krolikowska, Ewa
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1800-1832
Persistent link: https://www.econbiz.de/10014450122
Saved in:
2
Researching multisensory experiences through an artist's eye
Scott, Rebecca
;
Bradford, Tonya Williams
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
15/16
,
pp. 1651-1671
Persistent link: https://www.econbiz.de/10014234129
Saved in:
3
Introduction to the special issue on gender impacts : consumption, markets, marketing, and marketing organisations
Dobscha, Susan
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 181-187
Persistent link: https://www.econbiz.de/10012515236
Saved in:
4
Patriarchal marketing and the symbolic annihilation of women
Gurrieri, Lauren
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 364-370
Persistent link: https://www.econbiz.de/10012515264
Saved in:
5
Gender impacts : consumption, markets, marketing, and marketing organisations
Dobscha, Susan
(
ed.
);
Östberg, Jacob
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012515290
Saved in:
6
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
7
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
8
Consumer spirituality : introduction
Husemann, Katharina C.
;
Eckhardt, Giana M.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
5/6
,
pp. 391-406
Persistent link: https://www.econbiz.de/10012178385
Saved in:
9
2018 Academy of Marketing annual conference : marketing the brave : editorial
Tinson, Julie
;
Wilson, Carolyn
;
Moufahim, Mona
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 795-797
Persistent link: https://www.econbiz.de/10012178432
Saved in:
10
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
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