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language:"eng"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of forecasting"
~language:"fra"
~language:"srp"
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Marketing
92
Marketing management
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Marketingmanagement
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Theorie
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Forecasting model
12
Prognoseverfahren
12
Consumer behaviour
8
Konsumentenverhalten
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Marketingtheorie
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Danaher, Peter J.
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European journal of marketing : EJM
International journal of forecasting
Journal of business research : JBR
160
Industrial marketing management : the international journal for industrial and high-tech firms
99
Journal of marketing education : JME
70
Journal of marketing management : MM
67
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
60
Marketing theory
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
55
Journal of the Academy of Marketing Science
52
Journal of historical research in marketing
50
Journal of business-to-business marketing
43
Journal of macromarketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of strategic marketing
39
Marketing intelligence & planning
37
The journal of business & industrial marketing
35
Journal of business ethics : JOBE
34
Journal of research in marketing and entrepreneurship : JRME
33
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
AMS review : official publication of the Academy of Marketing Science
30
The marketing review
29
Journal of marketing research : JMR
26
Business horizons
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Australasian marketing journal
22
Journal of advertising research
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
International journal of wine business research : IJWBR
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Cogent business & management
19
European research studies
17
International journal of consumer studies
17
International journal of technology marketing : IJTMkt
17
Marketing letters : a journal of research in marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
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ECONIS (ZBW)
92
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1
Bayesian forecasting in economics and finance : a modern review
Martin, Gael M.
;
Frazier, David T.
;
Maneesoonthorn, Worapree
- In:
International journal of forecasting
40
(
2024
)
2
,
pp. 811-839
Persistent link: https://www.econbiz.de/10014547209
Saved in:
2
Artificial intelligence-based predictions of movie audiences on opening Saturday
An, Yongdae
;
An, Jinwon
;
Cho, Sungzoon
- In:
International journal of forecasting
37
(
2021
)
1
,
pp. 274-288
Persistent link: https://www.econbiz.de/10012692709
Saved in:
3
Automatic Interpretable Retail forecasting with promotional scenarios
Özden Gür Ali
;
Gürlek, Ragıp
- In:
International journal of forecasting
36
(
2020
)
4
,
pp. 1389-1406
Persistent link: https://www.econbiz.de/10012546793
Saved in:
4
The impact of market size on new market entry : a contingency approach
Min, Sungwook
;
Kim, Namwoon
;
Zhan, Ge
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10011626371
Saved in:
5
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
6
Inter-study and intra-study replications in leading marketing journals : a longitudinal analysis
Kwon, Eun Sook
;
Shan, Yan
;
Lee, Joong Suk
;
Reid, Leonard N.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 257-278
Persistent link: https://www.econbiz.de/10011626507
Saved in:
7
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
8
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
9
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
10
The depiction of marketing and marketers in the news media
Cluley, Robert
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 752-769
Persistent link: https://www.econbiz.de/10011529638
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