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language:"eng"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Health"
~subject:"Marketing academia"
~subject:"Marktforschung"
~subject:"Value creation"
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Stremersch, Stefan
5
Kayande, Ujwal
3
Roberts, John H.
3
Lehmann, Donald R.
2
Reinartz, Werner J.
2
Becker, Maren
1
Carrington, Michal J.
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Payne, Adrian
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1
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1
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European journal of marketing : EJM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business research : JBR
9
SpringerLink / Bücher
9
Journal of marketing research : JMR
8
International journal of forecasting
6
International journal of market research
6
Journal of business-to-business marketing
6
Journal of marketing management : MM
6
International series in quantitative marketing
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing
5
Marketing intelligence & planning
5
Marketing theory
5
JETRO books on-demand
4
Journal of historical research in marketing
4
Journal of the Academy of Marketing Science
4
Review of marketing research
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
International journal of technology marketing : IJTMkt
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Journal of business case studies
3
Journal of food products marketing
3
Journal of marketing research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The handbook of marketing research : uses, misuses, and future advances
3
Consumer perception of product risks and benefits
2
Developments in marketing science
2
Edward Elgar E-Book Archive
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Electronic markets : the international journal on networked business
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Foundations and trends in marketing : FTMKT
2
Houghton Mifflin Adviser in Marketing
2
Information systems and e-business management : ISeB
2
International journal of contemporary hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
JETRO marketing series
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
2
Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
Saved in:
3
The study of important marketing issues : reflections
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
Saved in:
4
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
5
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
6
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
7
Deconstructing the value proposititon of an innovation exemplar
Payne, Adrian
;
Frow, Pennie
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 237-270
Persistent link: https://www.econbiz.de/10010344085
Saved in:
8
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
9
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
10
From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
Saved in:
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