//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Nutrition"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Nutrition
Theorie
Unternehmenserfolg
Marketing
97
Marketing management
26
Marketingmanagement
26
Consumer behaviour
9
Konsumentenverhalten
9
Marketing theory
8
Marketingtheorie
8
Großbritannien
7
United Kingdom
7
Advertising
6
Theory
5
Werbung
5
Beziehungsmarketing
4
Bibliometrics
4
Bibliometrie
4
Brand management
4
Markenführung
4
Relationship marketing
4
USA
4
United States
4
Communication
3
Corporate reputation
3
Customer satisfaction
3
Firm performance
3
Firmenimage
3
Führungskräfte
3
Innovation
3
Internet marketing
3
KMU
3
Kommunikation
3
Kundenzufriedenheit
3
Managers
3
Market orientation
3
Marketing strategy
3
Nonprofit organization
3
Nonprofit-Organisation
3
SME
3
Betriebliche Wertschöpfung
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
10
Language
All
English
Author
All
Auh, Seigyoung
1
Brower, Jacob
1
Dewsnap, Belinda
1
Gürel, Eda
1
Jobber, David
1
Johnson, Lester W.
1
Jones, Richard
1
Kavak, Bahtışen
1
Lee, Christopher T.
1
Liu, Hong
1
Liu, Richie L.
1
Merlo, Omar
1
Minton, Elizabeth A.
1
Nath, Pravin
1
Oliverio, Susan
1
Pennings, Marieke C.
1
Striano, Tricia
1
Su, Zhongfeng
1
Sun, Wei
1
Svensson, Göran
1
Tollin, Karin
1
Wilkie, Dean C. H.
1
Xie, En
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Marketing letters : a journal of research in marketing
Journal of business research : JBR
22
Industrial marketing management : the international journal for industrial and high-tech firms
19
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of forecasting
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of the Academy of Marketing Science
8
Operations research
7
The journal of business & industrial marketing
7
Journal of marketing
6
Journal of marketing management : MM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Cogent business & management
5
European journal of operational research : EJOR
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
AMS review : official publication of the Academy of Marketing Science
4
American journal of agricultural economics
4
International business review : the official journal of the European International Business Academy
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
MSI reports : working paper series
4
Marketing theory
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
Eastern economic journal
3
European research studies
3
Global business review
3
International journal of innovation management
3
International journal of production economics
3
International marketing review
3
Journal of business ethics : JOBE
3
Journal of business-to-business marketing
3
Journal of entrepreneurship in emerging economies
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of political economy
3
Management research review
3
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The 101 calorie mini pack : the interaction between numerical and verbal marketing cues
Minton, Elizabeth A.
;
Liu, Richie L.
;
Lee, Christopher T.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011876271
Saved in:
2
Antecedents of market orientation : marketing CEOs, CMOs, and top management team marketing experience
Brower, Jacob
;
Nath, Pravin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10011964306
Saved in:
3
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
Saved in:
4
A picture tells a thousand words : impact of an educational nutrition booklet on nutrition label gazing
Pennings, Marieke C.
;
Striano, Tricia
;
Oliverio, Susan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 355-360
Persistent link: https://www.econbiz.de/10010439173
Saved in:
5
Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions
Su, Zhongfeng
;
Xie, En
;
Liu, Hong
;
Sun, Wei
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10009786894
Saved in:
6
SSCI and its impact factors : a "prisoner's dilemma"?
Svensson, Göran
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 23-33
Persistent link: https://www.econbiz.de/10003949182
Saved in:
7
A conceptual model for public relations in museums
Gürel, Eda
;
Kavak, Bahtışen
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 42-65
Persistent link: https://www.econbiz.de/10003949186
Saved in:
8
An exploratory study of sales-marketing integrative devices
Dewsnap, Belinda
;
Jobber, David
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 985-1007
Persistent link: https://www.econbiz.de/10009525814
Saved in:
9
Marketing logics for competitive advantage?
Tollin, Karin
;
Jones, Richard
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 523-550
Persistent link: https://www.econbiz.de/10009525852
Saved in:
10
The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
Merlo, Omar
;
Auh, Seigyoung
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10003873478
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->