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language:"eng"
~isPartOf:"European journal of marketing : EJM"
~language:"deu"
~subject:"Konsumentenverhalten"
~subject:"United States"
~subject:"Welt"
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Konsumentenverhalten
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Marketing
80
Marketing management
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8
Marketing theory
8
Marketingtheorie
8
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Blut, Markus
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European journal of marketing : EJM
Journal of business research : JBR
49
SpringerLink / Bücher
44
Journal of macromarketing : examining the interactions among markets, marketing, and society
33
Journal of marketing management : MM
28
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
20
Journal of Islamic marketing : JIMA
19
Marketing theory
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Springer eBook Collection
15
Gabler Edition Wissenschaft
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing intelligence & planning
14
International journal of wine business research : IJWBR
13
Journal of historical research in marketing
13
Journal of marketing
13
Journal of marketing education : JME
13
Political marketing in the United States
13
Journal of business ethics : JOBE
12
Journal of the Academy of Marketing Science
12
Psychology & marketing
12
International journal of islamic marketing and branding
11
Premier reference source
11
Springer eBook Collection / Business and Economics
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of Islamic marketing
10
Journal of business-to-business marketing
10
The journal of consumer marketing
10
Business horizons
9
Journal of marketing research : JMR
9
American journal of agricultural economics
8
Australasian marketing journal
8
Cogent business & management
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of macromarketing
8
Journal of retailing and consumer services
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
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ECONIS (ZBW)
12
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1
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
2
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
3
Local revenue response to service quality : spatial effects in seasonal ticket revenue data
Müller, Sven
;
Haase, Knut
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1391-1416
Persistent link: https://www.econbiz.de/10011409358
Saved in:
4
Neural network approach to understanding the children's market
Haryanto, Jony Oktavian
;
Silva, Manuela
;
Moutinho, Luiz
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 372-397
Persistent link: https://www.econbiz.de/10011309598
Saved in:
5
An investigation into online reviewers' behavior
Chen, Hua-ning
;
Huang, Chun-yao
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
Saved in:
6
A new era of consumer marketing? : an application of co-creational marketing in the music industry
Gamble, Jordan
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
Saved in:
7
Consuming spirituality : the pleasure of uncertainty
Shaw, Deirdre
;
Thomson, Jennifer
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 557-573
Persistent link: https://www.econbiz.de/10009733010
Saved in:
8
Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 525-556
Persistent link: https://www.econbiz.de/10009733013
Saved in:
9
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
10
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
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