Consuming spirituality : the pleasure of uncertainty
Year of publication: |
2013
|
---|---|
Authors: | Shaw, Deirdre ; Thomson, Jennifer |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 3/4, p. 557-573
|
Subject: | Konsumentenverhalten | Consumer behaviour | Spiritualität | Spirituality | Risikopräferenz | Risk attitude | Emotion | Marketing | Großbritannien | United Kingdom |
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