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language:"eng"
~isPartOf:"European journal of operational research : EJOR"
~language:"por"
~subject:"Entscheidung"
~subject:"Retailing"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Entscheidung
Retailing
Theorie
Marketing
11
Theory
5
Advertising
2
Analytics
2
Control theory
2
Einzelhandel
2
Forecasting model
2
Game theory
2
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2
Kontrolltheorie
2
Pricing
2
Prognoseverfahren
2
Retail trade
2
Spieltheorie
2
Stochastic process
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Stochastischer Prozess
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Werbung
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(D) OR in marketing
1
Absatz
1
Advertising pulsation
1
Artificial intelligence
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Beziehungsmarketing
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Churn analysis
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Cost benefit analysis
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Delayed product differentiation
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Diffusion of innovations
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Clemente-Císar, M.
1
Erickson, Gary M.
1
Fildes, Robert
1
Gattermann-Itschert, Theresa
1
Giner-Bosch, V.
1
Hruschka, Harald
1
Huang, Tao
1
Inman, R. Anthony
1
Kuthambalayan, Thyagaraj S.
1
Mehta, Peeyush
1
Mesak, Hani I.
1
Sale, R. Samuel
1
San Matías, S.
1
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Shanker, Kripa
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European journal of operational research : EJOR
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of forecasting
10
Journal of business research : JBR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Operations research
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business ethics : JOBE
5
Journal of marketing management : MM
5
Journal of the Academy of Marketing Science
5
AMS review : official publication of the Academy of Marketing Science
4
American journal of agricultural economics
4
European journal of marketing : EJM
4
Journal of marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Marketing theory
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
Eastern economic journal
3
International journal of production economics
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of modelling in management
3
Journal of political economy
3
OR spectrum : quantitative approaches in management
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Applied economics
2
Economics letters
2
European research studies
2
Global business review
2
Journal of business economics : JBE
2
Journal of customer behaviour
2
Journal of economic behavior & organization : JEBO
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of historical research in marketing
2
Journal of macromarketing
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Journal of marketing for higher education
2
Journal of marketing research
2
Journal of revenue and pricing management
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Journal of service management
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ECONIS (ZBW)
7
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1
How training on multiple time slices improves performance in churn prediction
Gattermann-Itschert, Theresa
;
Thonemann, Ulrich
- In:
European journal of operational research : EJOR
295
(
2021
)
2
,
pp. 664-674
Persistent link: https://www.econbiz.de/10013205985
Saved in:
2
Forecasting retailer product sales in the presence of structural change
Huang, Tao
;
Fildes, Robert
;
Soopramanien, Didier
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 459-470
Persistent link: https://www.econbiz.de/10012110716
Saved in:
3
A dynamic marketing-operations interface model of new product updates
Sale, R. Samuel
;
Mesak, Hani I.
;
Inman, R. Anthony
- In:
European journal of operational research : EJOR
257
(
2017
)
1
,
pp. 233-242
Persistent link: https://www.econbiz.de/10011639390
Saved in:
4
Investigating the effects of mailing variables and endogeneity on mailing decisions
Schröder, Nadine
;
Hruschka, Harald
- In:
European journal of operational research : EJOR
250
(
2016
)
2
,
pp. 579-589
Persistent link: https://www.econbiz.de/10011441718
Saved in:
5
A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings
Clemente-Císar, M.
;
San Matías, S.
;
Giner-Bosch, V.
- In:
European journal of operational research : EJOR
239
(
2014
)
1
,
pp. 276-285
Persistent link: https://www.econbiz.de/10010403513
Saved in:
6
Integrating operations and marketing decisions using delayed differentiation of products and guaranteed delivery time under stochastic demand
Kuthambalayan, Thyagaraj S.
;
Mehta, Peeyush
;
Shanker, Kripa
- In:
European journal of operational research : EJOR
237
(
2014
)
2
,
pp. 617-627
Persistent link: https://www.econbiz.de/10010379981
Saved in:
7
Transfer pricing in a dynamic marketing-operations interface
Erickson, Gary M.
- In:
European journal of operational research : EJOR
216
(
2012
)
2
,
pp. 326-333
Persistent link: https://www.econbiz.de/10009387422
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