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language:"eng"
~isPartOf:"European journal of operational research : EJOR"
~language:"slk"
~language:"spa"
~source:"econis"
~subject:"Advertising"
~subject:"Theory"
~subject:"Welt"
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European journal of operational research : EJOR
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Management science : journal of the Institute for Operations Research and the Management Sciences
22
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18
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International journal of internet marketing and advertising : IJIMA
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AMA educators' proceedings
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1
Interaction of pricing, advertising and experience quality : a dynamic analysis
Caulkins, Jonathan P.
;
Feichtinger, Gustav
;
Grass, Dieter
; …
- In:
European journal of operational research : EJOR
256
(
2017
)
3
,
pp. 877-885
Persistent link: https://www.econbiz.de/10011639250
Saved in:
2
A dynamic marketing-operations interface model of new product updates
Sale, R. Samuel
;
Mesak, Hani I.
;
Inman, R. Anthony
- In:
European journal of operational research : EJOR
257
(
2017
)
1
,
pp. 233-242
Persistent link: https://www.econbiz.de/10011639390
Saved in:
3
Investigating the effects of mailing variables and endogeneity on mailing decisions
Schröder, Nadine
;
Hruschka, Harald
- In:
European journal of operational research : EJOR
250
(
2016
)
2
,
pp. 579-589
Persistent link: https://www.econbiz.de/10011441718
Saved in:
4
Pulsation in a competitive model of advertising-firm's cost interaction
Mesak, Hani I.
;
Bari, Abdullahel
;
Lian, Qin
- In:
European journal of operational research : EJOR
246
(
2015
)
3
,
pp. 916-926
Persistent link: https://www.econbiz.de/10011344381
Saved in:
5
A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings
Clemente-Císar, M.
;
San Matías, S.
;
Giner-Bosch, V.
- In:
European journal of operational research : EJOR
239
(
2014
)
1
,
pp. 276-285
Persistent link: https://www.econbiz.de/10010403513
Saved in:
6
Integrating operations and marketing decisions using delayed differentiation of products and guaranteed delivery time under stochastic demand
Kuthambalayan, Thyagaraj S.
;
Mehta, Peeyush
;
Shanker, Kripa
- In:
European journal of operational research : EJOR
237
(
2014
)
2
,
pp. 617-627
Persistent link: https://www.econbiz.de/10010379981
Saved in:
7
Transfer pricing in a dynamic marketing-operations interface
Erickson, Gary M.
- In:
European journal of operational research : EJOR
216
(
2012
)
2
,
pp. 326-333
Persistent link: https://www.econbiz.de/10009387422
Saved in:
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