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language:"eng"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of marketing management : MM"
~subject:"Advertising"
~subject:"Children"
~subject:"Einzelhandel"
~subject:"Theorie"
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Advertising
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Faculty & research / Insead : working paper series
Journal of marketing management : MM
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of historical research in marketing
15
Journal of business research : JBR
13
European journal of marketing : EJM
11
International journal of forecasting
11
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
11
SpringerLink / Bücher
10
Journal of Islamic marketing : JIMA
9
European journal of operational research : EJOR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing theory
8
International journal of internet marketing and advertising : IJIMA
7
Operations research
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of consumer studies
6
Journal of marketing education : JME
6
Journal of promotion management : innovations in planning and applied research
6
Research report / Graduate School Research Institute Systems, Organisations and Management
6
Rotterdam Institute for Business Economic Studies
6
Series / American Marketing Association
6
Springer eBook Collection
6
Young consumers : insight and ideas for responsible marketers
6
AMA educators' proceedings
5
ERIM report series research in management
5
International journal of islamic marketing and branding
5
Journal of customer behaviour
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
McGraw-Hill series in marketing
5
American journal of agricultural economics
4
Business history
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
Discussion paper / Center for Economic Research, Tilburg University
4
Frontrunners or copycats?
4
Gabler Edition Wissenschaft
4
International series in operations research & management science
4
Journal of advertising research
4
Journal of business ethics : JOBE
4
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ECONIS (ZBW)
17
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1
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17
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1
Persuading children : long-lasting influences on children’s food consideration sets, choices, and consumption
Albuquerque, Paulo
;
Brucks, Merrie
;
Campbell, Margaret C.
; …
-
2017
Persistent link: https://www.econbiz.de/10011695561
Saved in:
2
Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
3
Marketing (as) rhetoric : an introduction
Miles, Christopher
;
Nilsson, Tomas
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1259-1271
Persistent link: https://www.econbiz.de/10011988060
Saved in:
4
Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen
;
Hackley, Christopher E.
;
Hunt, Shelby D.
; …
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
Saved in:
5
Once upon a market dreary : the prescient marketing principles of Edgar Allan Poe
Brown, Stephen
;
McGowan, Pauric
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011988073
Saved in:
6
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
7
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
8
Children as vulnerable consumers : a first conceptualisation
Spotswood, Fiona
;
Nairn, Agnès
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 211-229
Persistent link: https://www.econbiz.de/10011545549
Saved in:
9
"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
Saved in:
10
Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
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