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language:"eng"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Marketing academia"
~subject:"Marktforschung"
~subject:"Value creation"
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Marketing academia
Marktforschung
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Marketing
152
Marketing management
63
Marketingmanagement
63
B-to-B-Marketing
28
Business-to-business marketing
28
Innovation
19
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Stremersch, Stefan
4
Di Benedetto, C. Anthony
3
Kayande, Ujwal
3
Lindgreen, Adam
3
Roberts, John H.
3
Geersbro, Jens
2
Halinen, Aino
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Lehmann, Donald R.
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
9
SpringerLink / Bücher
9
Journal of marketing research : JMR
8
International journal of forecasting
6
International journal of market research
6
Journal of business-to-business marketing
6
Journal of marketing management : MM
6
International series in quantitative marketing
5
Journal of marketing
5
Marketing intelligence & planning
5
JETRO books on-demand
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of the Academy of Marketing Science
4
Marketing theory
4
Review of marketing research
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
European journal of marketing : EJM
3
International journal of technology marketing : IJTMkt
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Journal of historical research in marketing
3
The handbook of marketing research : uses, misuses, and future advances
3
AMS review : official publication of the Academy of Marketing Science
2
Consumer perception of product risks and benefits
2
Developments in marketing science
2
Edward Elgar E-Book Archive
2
Electronic markets : the international journal on networked business
2
Foundations and trends in marketing : FTMKT
2
Houghton Mifflin Adviser in Marketing
2
Information systems and e-business management : ISeB
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
JETRO marketing series
2
Journal of business case studies
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of financial services marketing : JFSM
2
Journal of food products marketing
2
Journal of marketing analytics : JMA
2
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ECONIS (ZBW)
21
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21
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1
Applying multi-stage marketing in industrial markets : exploratory insights on its successful implementation, management and adaptation in dynamic markets
Wengler, Stefan
;
Kolk, Michael
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 205-222
Persistent link: https://www.econbiz.de/10014227553
Saved in:
2
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
3
Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
Saved in:
4
A synthesis of research on the marketing-sales interface : 1984-2020
Chernetsky, Victor V.
;
Hughes, Douglas E.
;
Schrock, Wyatt A.
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 159-181
Persistent link: https://www.econbiz.de/10013494049
Saved in:
5
Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
Saved in:
6
The study of important marketing issues : reflections
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
Saved in:
7
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
8
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
9
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
10
IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
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