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language:"eng"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of business & industrial marketing"
~subject:"United States"
~subject:"Unternehmenserfolg"
~subject:"Welt"
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Unternehmenserfolg
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Marketing
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Marketing management
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Marketing theory
13
Marketingtheorie
13
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11
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Lilien, Gary L.
3
Akgün, Ali E.
1
Alavi, Sascha
1
Asare, Anthony K.
1
Biemans, Wim
1
Borchardt, Miriam
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Brashear-Alejandro, Thomas
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Brito, Carlos Henrique Figueiredo e Melo de
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of business & industrial marketing
Journal of business research : JBR
37
Journal of macromarketing : examining the interactions among markets, marketing, and society
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of marketing management : MM
20
SpringerLink / Bücher
20
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
Journal of marketing
15
Political marketing in the United States
13
Journal of marketing education : JME
12
Journal of the Academy of Marketing Science
12
Journal of business-to-business marketing
11
Journal of historical research in marketing
10
Marketing in the emerging markets of Islamic countries
10
Marketing intelligence & planning
10
Journal of business ethics : JOBE
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Series / American Marketing Association
8
Australasian marketing journal
7
Journal of strategic marketing
7
The marketing review
7
AMS review : official publication of the Academy of Marketing Science
6
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Business horizons
6
Cogent business & management
6
International marketing review
6
Marketing theory
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Electronic markets : the international journal on networked business
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
International business review : the official journal of the European International Business Academy
5
International journal of business competition and growth : IJBCG
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of business strategy
5
Journal of global marketing
5
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ECONIS (ZBW)
23
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1
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
2
Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.
;
Polat, Volkan
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
Saved in:
3
Adaptive marketing capabilities, market orientation, and international performance : the moderation effect of competitive intensity
Reimann, Caroline Kalil
;
Carvalho, Fernando Manuel …
- In:
The journal of business & industrial marketing
37
(
2022
)
12
,
pp. 2533-2543
Persistent link: https://www.econbiz.de/10013455429
Saved in:
4
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
5
IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
Saved in:
6
The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro
;
Zhang, Jiemei
;
Conchar, Margy
;
Li, Like
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
Saved in:
7
Accounting-marketing integration dimensions and antecedents : insights from a frontier market
Opute, Abdullah Promise
;
Madichie, Nnamdi O.
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1144-1158
Persistent link: https://www.econbiz.de/10011802764
Saved in:
8
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
9
Trust in marketing's use of information from sales : the moderating role of power
Keszey, Tamara
;
Biemans, Wim
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10011629511
Saved in:
10
Theory + practice in marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
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