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language:"eng"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of product & brand management"
~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
681
Konsumentenverhalten
681
Brand management
344
Markenführung
344
Brand image
291
Markenimage
291
Brand
212
Markenartikel
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Beziehungsmarketing
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Neslin, Scott A.
3
Broyles, S. Allen
2
Dekimpe, Marnik G.
2
Gijsbrechts, Els
2
Leingpibul, Thaweephan
2
Verhoef, Peter C.
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Ailawadi, Kusum L.
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Arantola, Noora
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Das, Gopal
1
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1
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Emrich, Oliver
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Juntunen, Mari
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product & brand management
Journal of retailing and consumer services
466
Journal of retailing
128
Journal of business research : JBR
120
International journal of retail & distribution management
117
The international review of retail, distribution and consumer research
110
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
33
Psychology & marketing
32
European journal of operational research : EJOR
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
European journal of marketing : EJM
27
International journal of consumer studies
22
Journal of marketing
21
Journal of the Academy of Marketing Science
21
Marketing intelligence & planning
21
The journal of services marketing
21
International journal of production economics
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
European retail research
16
International journal of Indian culture and business management
16
Journal of strategic marketing
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
International journal of production research
14
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Marketing : ZFP ; journal of research and management
14
Technological forecasting & social change : an international journal
13
The service industries journal
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Manufacturing & service operations management : M & SOM
12
Australasian marketing journal
11
History of retailing and consumption
11
Journal of international consumer marketing
11
Journal of internet commerce
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ECONIS (ZBW)
30
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1
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
4
The friluftsliv response : connection, drive, and contentment reactions to biophilic design in consumer environments
Castro, Iana A.
;
Honea, Heather
;
Cornelis, Erlinde
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013271755
Saved in:
5
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
6
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
7
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
8
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
9
Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
Saved in:
10
The impact of employee work perceptions on purchase intentions from a company store
Bodkin, Charles D.
;
Peters, Cara Okleshen
;
Thomas, Jane
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 479-489
Persistent link: https://www.econbiz.de/10011620602
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