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language:"eng"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Health"
~subject:"Marketing academia"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"Value creation"
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Stremersch, Stefan
5
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3
Lehmann, Donald R.
3
Roberts, John H.
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2
Atuahene-Gima, Kwaku
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
63
Industrial marketing management : the international journal for industrial and high-tech firms
57
SpringerLink / Bücher
30
Journal of marketing management : MM
27
European journal of marketing : EJM
24
Journal of marketing
22
Journal of strategic marketing
22
Journal of business-to-business marketing
19
Marketing intelligence & planning
18
The journal of business & industrial marketing
18
Journal of Islamic marketing : JIMA
17
Marketing theory
16
AMS review : official publication of the Academy of Marketing Science
15
Journal of the Academy of Marketing Science
15
Springer eBook Collection
14
Journal of research in marketing and entrepreneurship : JRME
13
Business horizons
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Journal of marketing management : JMM ; journal of the Academy of Marketing
12
McGraw-Hill/Irwin series in marketing
12
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
10
International journal of islamic marketing and branding
10
International journal of wine business research : IJWBR
10
Journal of marketing communications
10
Springer eBook Collection / Business and Management
10
Cogent business & management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Journal of marketing research : JMR
9
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Journal of Islamic marketing
8
Journal of historical research in marketing
8
Journal of macromarketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Review of marketing research
8
Series / American Marketing Association
8
European research studies
7
International journal of market research
7
Journal of business ethics : JOBE
7
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ECONIS (ZBW)
20
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1
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
2
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
3
Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
Saved in:
4
The study of important marketing issues : reflections
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
Saved in:
5
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
6
Theory + practice in marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
Saved in:
7
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
8
Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu
;
Wu, Fang
;
Cui, Anna Shaojie
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Saved in:
9
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
10
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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