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language:"eng"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Marketing theory"
~subject:"United States"
~subject:"Unternehmenserfolg"
~subject:"Welt"
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Marketing theory
United States
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Marketing
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Stremersch, Stefan
5
Kayande, Ujwal
3
Lehmann, Donald R.
3
Lilien, Gary L.
3
Roberts, John H.
3
Alavi, Sascha
1
Becker, Maren
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Camacho, Nuno
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Liechty, John
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Morgan, Neil A.
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Schmidt, Martin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
SpringerLink / Bücher
53
Journal of business research : JBR
43
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
34
Journal of macromarketing : examining the interactions among markets, marketing, and society
33
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : MM
27
Springer eBook Collection / Business and Economics
25
Journal of historical research in marketing
24
Journal of the Academy of Marketing Science
23
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
19
Journal of marketing
18
Journal of macromarketing
16
AMS review : official publication of the Academy of Marketing Science
15
Marketing theory
15
Journal of business-to-business marketing
14
Journal of marketing education : JME
13
Political marketing in the United States
13
The journal of business & industrial marketing
13
European journal of marketing : EJM
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Australasian marketing journal
11
Journal of strategic marketing
11
Marketing intelligence & planning
11
Marketing in the emerging markets of Islamic countries
10
Series / American Marketing Association
10
Springer eBook Collection / Business and Management
10
Journal of business ethics : JOBE
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing theory and practice : JMTP
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Springer eBook Collection
8
The marketing review
8
Business horizons
7
Developments in marketing science: proceedings of the Academy of Marketing Science
7
International marketing review
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Cogent business & management
6
History of marketing thought ; Volume 3
6
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19
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1
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
2
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
3
Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
Saved in:
4
The study of important marketing issues : reflections
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
Saved in:
5
IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
Saved in:
6
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
7
Theory + practice in marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
Saved in:
8
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
9
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
Saved in:
10
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
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