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language:"eng"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing education : JME"
~isPartOf:"Staff Paper"
~language:"nep"
~subject:"Marketing"
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Marketing
Betriebswirtschaftsstudium
53
Graduate business education
53
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23
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23
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15
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Kyle, Steven C.
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Journal of advertising research
Journal of marketing education : JME
Staff Paper
European Journal of Marketing
462
Marketing Intelligence & Planning
199
Journal of business research : JBR
163
SpringerLink / Bücher
136
Industrial marketing management : the international journal for industrial and high-tech firms
111
Journal of Consumer Marketing
108
European journal of marketing : EJM
80
International Journal of Bank Marketing
78
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Journal of marketing management : MM
68
Young Consumers
64
Journal of marketing
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of the Academy of Marketing Science
56
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Strategic Direction
54
Journal of historical research in marketing
52
European Business Review
50
Management Decision
47
International Journal of Retail & Distribution Management
46
Journal of Historical Research in Marketing
46
Marketing intelligence & planning
46
Springer eBook Collection
46
Journal of macromarketing
45
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of Research in Marketing and Entrepreneurship
38
The journal of business & industrial marketing
37
International Journal of Contemporary Hospitality Management
36
Journal of research in marketing and entrepreneurship : JRME
36
Qualitative Market Research: An International Journal
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Journal of business ethics : JOBE
35
Journal of Islamic marketing : JIMA
33
AMS review : official publication of the Academy of Marketing Science
32
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ECONIS (ZBW)
90
EconStor
44
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1
Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Jones, Rosalind
;
Morrish, Sussie C.
;
Heyworth-Thomas, …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014580247
Saved in:
2
Exploring students' motivation to participate in entrepreneurial marketing education
McCartan, Aodheen
;
Cummins, Darryl
;
Morgan, Margaret
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014580257
Saved in:
3
Marketing analytics curriculum integration : an exploration of resource availability for faculty
Keiper, Margaret C.
;
Nachtigal, Jon
;
Lupinek, Joshua M.
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10014580273
Saved in:
4
Digital marketing and analytics education : a systematic review
Ye, Christine
;
Kim, Yuna
;
Cho, Yoon-Na
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
Saved in:
5
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
6
From lab to market : learning entrepreneurial marketing through multi-semester, stage-gate, capstone project in STEM MBA
Marin, Alejandra
;
Parvatiyar, Atul
;
Mitchell, Ronald K.
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 226-246
Persistent link: https://www.econbiz.de/10014580249
Saved in:
7
Heuristics and the choice of method in entrepreneurial marketing education
Lopez-Castro, Itzel
;
Larios Hernández, Guillermo Jesús
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 296-308
Persistent link: https://www.econbiz.de/10014580262
Saved in:
8
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
9
The impact of live cases on student skill development in marketing courses
Cummins, Shannon
;
Johnson, Jeff S.
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
Saved in:
10
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
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